Director of AI Marketing

As the Director of AI Marketing at CoTester, you will play a crucial role in leading and scaling the marketing strategy of the company with a focus on positioning, growth, and category creation. Your responsibilities will include: - AI Product Positioning & Messaging - Own CoTesters positioning, value messaging, and narrative in the AI testing space. - Translate complex AI capabilities into simple, high-impact customer stories. - Build differentiated messaging against competitors in the AI testing, automation platforms, and cloud testing players. - Category & Thought Leadership - Establish CoTester as a category leader in AI-driven software testing. - Drive executive and brand credibility through content, speaking engagements, and opinion-led marketing. - Create a repeatable system for thought leadership through blogs, LinkedIn, podcasts, webinars, and reports. - Growth & Demand Generation - Build and scale acquisition channels including SEO, content, performance marketing, paid social, and email. - Drive pipeline and revenue via high-converting campaigns and lead-to-SQL systems. - Improve conversion rates across funnel stages from lead to close. - PLG Product Marketing Strategy - Collaborate with Product and Engineering teams to launch AI features and enhancements. - Develop GTM plans and product launch playbooks. - Enhance onboarding, activation, and retention through lifecycle and in-product marketing. - Community, Partnerships & Influencers - Grow a community of testers, automation engineers, and QA leaders around CoTester. - Establish partner marketing motions with consulting firms, QA communities, and tool ecosystems. - Collaborate with influencers and practitioners in QA/DevTools to drive adoption. - Team Leadership & Marketing Operations - Lead and scale a performance-oriented marketing team covering content, demand generation, design, and PMM. - Implement robust reporting and analytics dashboards to track metrics such as CAC, conversion, pipeline velocity, and ROAS. - Foster an experimentation culture by encouraging rapid iterations and campaign optimization. We at CoTester are looking for a dynamic individual like you who can define the voice of the company, shape the narrative of AI in testing, and directly influence revenue growth. If you are passionate about AI-led product storytelling, building high-impact GTM strategies, and driving growth through various marketing channels, we encourage you to apply for the position of Director of AI Marketing at CoTester by submitting your resume with the subject line: "Director of AI Marketing - TestGrid". TestGrid is an equal opportunity employer committed to diversity and inclusivity in the workplace. As the Director of AI Marketing at CoTester, you will play a crucial role in leading and scaling the marketing strategy of the company with a focus on positioning, growth, and category creation. Your responsibilities will include: - AI Product Positioning & Messaging - Own CoTesters positioning, value messaging, and narrative in the AI testing space. - Translate complex AI capabilities into simple, high-impact customer stories. - Build differentiated messaging against competitors in the AI testing, automation platforms, and cloud testing players. - Category & Thought Leadership - Establish CoTester as a category leader in AI-driven software testing. - Drive executive and brand credibility through content, speaking engagements, and opinion-led marketing. - Create a repeatable system for thought leadership through blogs, LinkedIn, podcasts, webinars, and reports. - Growth & Demand Generation - Build and scale acquisition channels including SEO, content, performance marketing, paid social, and email. - Drive pipeline and revenue via high-converting campaigns and lead-to-SQL systems. - Improve conversion rates across funnel stages from lead to close. - PLG Product Marketing Strategy - Collaborate with Product and Engineering teams to launch AI features and enhancements. - Develop GTM plans and product launch playbooks. - Enhance onboarding, activation, and retention through lifecycle and in-product marketing. - Community, Partnerships & Influencers - Grow a community of testers, automation engineers, and QA leaders around CoTester. - Establish partner marketing motions with consulting firms, QA communities, and tool ecosystems. - Collaborate with influencers and practitioners in QA/DevTools to drive adoption. - Team Leadership & Marketing Operations - Lead and scale a performance-oriented marketing team covering content, demand generation, design, and PMM. - Implement robust reporting and analytics dashboards to track metrics such as CAC, conversion, pipeline velocity, and ROAS. - Foster an experimentation culture by encouraging rapid iterations and campaign optimization. We at CoTester are looking for a dynamic individual like