Social Media Analyst

As a Social Media Analyst at our company, you will be responsible for creating engaging and innovative social strategies for Google consumer marketing in the APAC region. Your role will involve deriving valuable insights from social data to support the development of impactful campaigns across various products and consumer apps. To excel in this position, you must possess expertise in social media and analytics, along with proficient spreadsheet skills and a passion for working with data. While knowledge of SPSS, R, and Python is beneficial, it is not mandatory. Your primary responsibilities will include: - Leading campaign measurement reporting using Earned, Owned, and Paid Social data for local market and product teams. - Establishing and maintaining social listening databases across key markets and products to set relevant baselines. - Implementing a scalable campaign measurement framework based on regional and global best practices. - Identifying data-driven insights, collaborating with marketing teams on experiments, and iterating to discover successful Social strategies. - Translating complex analytics into clear and engaging recommendations for internal marketing teams and external agencies involved in Social projects. - Facilitating discussions on Social campaign measurement between marketing teams and social media research agencies. - Undertaking experimental projects autonomously for a minimum of 10% of your work time. Your proficiency in Bahasa Indonesia, Thai, or Vietnamese as a native speaker will be advantageous. No formal education is required for this role, as we focus more on your skills and experience in social and analytical domains. If you are dynamic, open-minded, and eager to explore innovative approaches to leveraging data for business growth, we welcome you to join our team. As a Social Media Analyst at our company, you will be responsible for creating engaging and innovative social strategies for Google consumer marketing in the APAC region. Your role will involve deriving valuable insights from social data to support the development of impactful campaigns across various products and consumer apps. To excel in this position, you must possess expertise in social media and analytics, along with proficient spreadsheet skills and a passion for working with data. While knowledge of SPSS, R, and Python is beneficial, it is not mandatory. Your primary responsibilities will include: - Leading campaign measurement reporting using Earned, Owned, and Paid Social data for local market and product teams. - Establishing and maintaining social listening databases across key markets and products to set relevant baselines. - Implementing a scalable campaign measurement framework based on regional and global best practices. - Identifying data-driven insights, collaborating with marketing teams on experiments, and iterating to discover successful Social strategies. - Translating complex analytics into clear and engaging recommendations for internal marketing teams and external agencies involved in Social projects. - Facilitating discussions on Social campaign measurement between marketing teams and social media research agencies. - Undertaking experimental projects autonomously for a minimum of 10% of your work time. Your proficiency in Bahasa Indonesia, Thai, or Vietnamese as a native speaker will be advantageous. No formal education is required for this role, as we focus more on your skills and experience in social and analytical domains. If you are dynamic, open-minded, and eager to explore innovative approaches to leveraging data for business growth, we welcome you to join our team.