Source description
About the role
Posting Details
Posting Details
Posting Number S07125P
Position Title Director
Functional Title Director - CRM and Constituent Engagement Platforms
Department Information Technology-Digital Transformation
Salary Range
$150,000 Dependent On Qualifications
Pay Basis Monthly
Position Status Regular full-time
Location Richardson
Position End Date (if temporary)
Posting Open Date 06/17/2026
Posting Close Date
Open Until Filled Yes
Desired Start Date 07/20/2026
Job Summary The Director, CRM and Constituent Engagement Platforms provides enterprise leadership for UT Dallas’ CRM ecosystem, including the Salesforce Education Cloud platform and associated engagement technologies. This role leads strategy, governance, operations, and adoption of CRM capabilities in support of academic and administrative priorities.
The CRM program is currently in a transition and stabilization phase. The Director is responsible for stabilizing platform operations, advancing governance, improving service delivery, and establishing a sustainable enterprise CRM operating model. Success in this role requires strong product leadership, technical credibility, and the ability to lead change through collaboration in a complex, federated university environment.
Key capabilities, including data engineering, integration services, and identity and access management, are delivered in partnership with OIT shared services.
Minimum Education and Experience Bachelor’s degree and 5 years of related progressive experience.
Preferred Education and Experience
Higher education CRM experience (preferably Salesforce Education Cloud)
6+ years of relevant experience, including leadership of enterprise platforms (or Master’s with 4+ years)
Salesforce certifications
Experience with integration platforms (e.g., Boomi, MuleSoft) and identity management solutions
Experience with data analytics and AI-enabled solutions
Experience with Salesforce or comparable CRM platform
Demonstrated experience leading cross-functional initiatives and governance processes
Direct people leadership experience
Proven ability to work effectively across organizational boundaries
Experience evaluating and integrating enterprise systems and third-party platforms
Other Qualifications To the extent this position requires the holder to research, work on, or have access to critical infrastructure as defined in Section 117.001(2) of the Texas Business and Commerce Code, the ability to maintain the security or integrity of the critical infrastructure is a minimum qualification to be hired and to continue to be employed in the position.
Essential Duties and Responsibilities Enterprise CRM Strategy and Product Leadership Develop and maintain a multi-year CRM roadmap aligned with institutional priorities
Lead enterprise intake, prioritization, and backlog management processes
Define and track success metrics (e.g., adoption, performance, data quality, value delivery)
Translate institutional priorities into actionable product and platform capabilities and align delivery around a product-based operating model across CRM functional domains
Prioritize and advance high-value analytics and AI-enabled CRM use cases aligned with student success and institutional outcomes
Governance and Operating Model
Establish and lead enterprise CRM governance structures and advisory bodies
Define decision-making frameworks, service models, and prioritization processes
Facilitate cross-functional stakeholder engagement and prioritization
Represent CRM in institutional architecture, data governance, and digital transformation forums
Platform Operations and Service Management
Oversee platform performance, stability, and release management
Direct day-to-day CRM operations, including incident response and service levels
Lead CRM administration, development, and support teams
Ensure Dev Ops practices, environment strategy, and release processes are disciplined and aligned with enterprise standards
Balance platform health, new feature delivery, and operational support
Data, Integration, and Analytics
Oversee CRM integrations with enterprise systems (e.g., SIS , ECM , data warehouse)
Partner with data governance to ensure data quality, stewardship, and lifecycle management
Coordinate data consumption for analytics, reporting, and downstream systems
Evaluate and govern new integrations and platform extensions
Security, Identity, and Compliance
Partner with security and IAM teams to define access controls and role architecture
Ensure compliance with institutional policies and regulatory requirements (e.g., FERPA and related standards)
Support audit readiness and risk management practices
Vendor and Stakeholder Management
Manage relationships with CRM vendors and implementation partners
Lead evaluation and selection of new tools, integrations, and platform capabilities
Support budget planning, licensing, and contract management
Partner with academic and administrative units across the University to advance CRM capabilities
Change Leadership and Talent Development
Drive adoption strategies and change management across functional areas
Lead, mentor, and develop CRM team members
Build organizational capability across platform, data, integration, security, and business domains
Recruit and retain CRM talent in a competitive market
Knowledge, Skills, and Abilities
Ability to lead through influence in a matrixed, federated environment
Strong product management and roadmap ownership mindset
Ability to translate technical concepts into business value and executive decision-making
Excellent communication and stakeholder engagement skills
Ability to balance enterprise standardization with diverse functional needs
Bias toward measurement, outcomes, and continuous improvement
Physical Demands and Working Conditions
Physical Activities
Working Conditions
Additional Information
Remote Work Eligibility Statement Hybrid Remote Work Available for Texas Residents per University Policy
Special Instructions Summary
Important Message
-
All employees serve as a representative of the University and are expected to display respect, civility, professional courtesy, consideration of others and discretion in all interactions with members of the UT Dallas community and the general public.
-
The University of Texas at Dallas is committed to providing an educational, living, and working environment that is welcoming, respectful, and inclusive of all members of the university community. UT Dallas does not discriminate on the basis of race, color, religion, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, national origin, disability, genetic information, or veteran status in its services, programs, activities, employment, and education, including in admission and enrollment. The University is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities. To request reasonable accommodation in the employment application and interview process, contact the ADA Coordinator . For inquiries regarding nondiscrimination policies, contact the Title IX Coordinator .
Supplemental Questions
Required fields are indicated with an asterisk (*).
Applicant Documents
Required Documents
Resume
Cover Letter/Letter of Application
Optional Documents
Veteran Employment Preference - Form DD-214
More at The University of Texas at Dallas