Adobe Analytics Implementation Specialist

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Job Title: Adobe Analytics Implementation Specialist Client Company: Elavon/US Bank Zip Code: 30300 Location: Atlanta, GA

W2 Only. During COVID it’s REMOTE Only.

Required Skills:

Job Description: This technical position is responsible for supporting and championing the analytic needs of our business line stakeholders by providing high quality web analytics implementations, analysis, and training for Adobe Analytics Platform (Site Catalyst).

Job Responsibilities:

• Evaluate business goals and objectives from multiple business teams, assist business lines to articulate KPIs and translate KPIs to a measurement plan to develop tracking/tagging strategies for measuring online metrics • Responsible for creating technical implementation specs for Adobe Analytics and working with development, CMS and tag management teams on the implementation. • Responsible for creating testing artifacts and performing quality assurance tests on tracking implementations • Extensive dashboard development in Adobe Analytics based on Business Lines KPIs. • Assist with tracking and improving the results of marketing campaigns • Provide best practices to business lines in solving web analytics platform strategy and technical needs

The candidate should have the following:

• 3+ years delivering clickstream analytics implementations using Adobe Analytics

• 3+ years building dashboards in Adobe Analysis Workspace

• experience developing reporting data layers and using context data variables in web-based javascript and mobile app SDK implementations

• extensive experience testing web and mobile app analytics implementations using Charles proxy and browser developer tools

• working with business owners to help them articulate Key Business Questions and Key Performance Indicators

• translating reporting requirements from the business owners into analytics implementation designs

• developing and maintaining Adobe Processing Rules to map context data variables to standard analytics variables

• developing and maintaining Adobe Classifications

• experience with marketing campaign attribution models and their relationship to processing rules

• extensive knowledge when to use traffic and conversion variables and success events to deliver on a measurement plan and KPIs

• extensive hands-on experience creating segments and calculated metrics in Analysis Workspace

Thanks & Regards,

Mohan Kumar B | Technical Recruiter | Wave Solutions Inc. | 1444 N. Farnsworth Ave, Suite 302, Aurora, IL - 60505 | Email: kumar@wavsols.com Direct #: 630-566-9398| Fax: 630-566-9398 Main #:6305669398, EXT: 108 Website: www.thoughtwavesoft.com LinkedIn: https://www.linkedin.com/in/mohan-kumar-bangaru-b424467b/