Scenario-Led Growth Product Manager - TikTok Shop

About the team

The Scenario-Led Growth team focuses on unlocking step-change growth opportunities through high-impact commerce scenarios such as Live and Auction. We combine deep user segmentation, content understanding, and cross-functional execution to drive breakthrough improvements in new user acquisition (DAC) and mid/long-term value growth (MAC).

Responsibilities

• Define and execute growth strategies for key commerce scenarios (e.g., Live, Auction) to drive step-change improvements in DAC and MAC. - Leverage user segmentation and behavioral insights to identify high-potential growth opportunities within specific scenarios. - Partner closely with cross-functional teams including Content, Creator, Ops, Marketing, and Algorithm to deliver integrated growth solutions. - Design and scale scenario-specific growth mechanisms, including traffic allocation, incentives, and content-product integration. - Drive experimentation strategy to measure incremental impact on acquisition, engagement, and conversion metrics. - Identify structural gaps in current user journeys and build product solutions to unlock scenario-based growth. - Translate insights into repeatable frameworks that can scale across categories and markets.