Source description
About the role
The next wave of commerce won’t be built around static funnels or incremental workflow improvements. It will be built around AI-native, agentic systems that can understand intent, guide discovery, and help turn interest into action. At TikTok, we’re building toward that future now.
We are looking for a Senior PM, Agentic Commerce Ads (Mandarin Speaker) to help shape the next generation of commerce advertising products. This role sits at the intersection of ads, AI, and commerce, with a focus on building advertiser-facing platform capabilities that make commerce advertising more intelligent, more intuitive, and far more effective.
You will work on the foundation of an emerging agentic commerce advertising platform - rethinking how advertisers create, manage, and scale campaigns in a world where AI can play a much more active role in matching merchant supply, shopper intent, and conversion opportunity. This is not about maintaining a mature system. It’s about building what does not fully exist yet. If you’re energized by ambiguous 0-to-1 spaces, product wedges that can become platforms, and the chance to define how AI changes commerce advertising at scale, this role is for you.
Responsibilities
- Define and drive product strategy for platform capabilities that power the future of AI-driven commerce advertising on TikTok. - Build advertiser-facing experiences that make campaign creation, setup, and optimization dramatically more intuitive and effective for commerce advertisers. - Identify major friction points in the current advertiser and shopper journey, and turn them into product opportunities with outsized impact. - Partner closely with engineering, design, data science, operations, and commercial teams to bring new platform capabilities from concept to launch. - Use customer insight, product intuition, and data to prioritize what matters most — especially in ambiguous, fast-moving spaces where there is no clear playbook. - Shape product foundations that can support new forms of agentic, AI-assisted commerce experiences over time. - Track key product and business outcomes, and continuously refine the platform based on adoption, performance, and market feedback. - Stay close to developments across AI, commerce, creator ecosystems, and ad tech, and translate what matters into bold product bets.
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