Product Manager - Growth Strategy

As a Website Roadmap Manager, your role is crucial in defining and owning the website product roadmap aligned with the business goals. Your responsibilities include: - Conducting user research and competitor analysis to identify opportunities for new features and enhancements. - Partnering with UX/UI agencies to create intuitive, responsive, and engaging web experiences. - Collaborating with developers to implement features and ensure timely, high-quality delivery. - Utilizing analytics tools (e.g., GA4) to monitor performance and guide data-driven decisions. - Maximizing the usage of features offered by the CMS platform (Salesforce) to improve the Turnaround Time (TAT) for website updates like landing page creation and blog addition. In terms of performance measures, your success will be evaluated based on: - Timely go-live of features - Improvement in user experience through design and content interventions - Utilization of website features - Business impact and improvements in the overall user experience post-rollout. Your role also involves improving the website funnel and engagement by: - Creating use cases to engage users within the website and increase the traffic-to-conversion ratio. - Personalizing user experiences based on interactions, demographics, etc. - Collaborating with the content team to create a content strategy for the website, including adding engaging modules to facilitate decision-making. - Creating lead journeys to increase leads for omni-channel conversions. Performance measures for this aspect include: - Reduction in funnel drop-off rate and an increase in conversion rates. - Increase in Click-Through Rates (CTRs) on promotional emails. - Personalization experiments to boost engagement rates. - Generation of leads for the store. Additionally, your responsibilities involve managing website experience and insights, including: - Ensuring timely refresh of website assets/images. - Understanding online customer behavior and sharing insights to shape growth opportunities. - Collaborating with internal stakeholders to launch campaigns on the website. - Planning the website calendar based on business goals. - Ensuring a seamless website experience across desktop and mobile platforms with easy navigation and intuitive layouts. Performance measures for this area include: - Website user engagement on banners. - Turnaround time for campaign go-live. - Key insights derived from website behavior and online customer interactions. Qualifications required for this role include a strong understanding of website architecture, UX principles, SEO, and web analytics, experience with CMS platforms, project management tools, and agile methodologies, ability to interpret data for actionable strategies, experience in A/B testing platforms, familiarity with front-end technologies, understanding of analytics platforms like Google Analytics, exposure to tools like Figma and personalization engines, and a blend of creative thinking with technical expertise. As a Website Roadmap Manager, your role is crucial in defining and owning the website product roadmap aligned with the business goals. Your responsibilities include: - Conducting user research and competitor analysis to identify opportunities for new features and enhancements. - Partnering with UX/UI agencies to create intuitive, responsive, and engaging web experiences. - Collaborating with developers to implement features and ensure timely, high-quality delivery. - Utilizing analytics tools (e.g., GA4) to monitor performance and guide data-driven decisions. - Maximizing the usage of features offered by the CMS platform (Salesforce) to improve the Turnaround Time (TAT) for website updates like landing page creation and blog addition. In terms of performance measures, your success will be evaluated based on: - Timely go-live of features - Improvement in user experience through design and content interventions - Utilization of website features - Business impact and improvements in the overall user experience post-rollout. Your role also involves improving the website funnel and engagement by: - Creating use cases to engage users within the website and increase the traffic-to-conversion ratio. - Personalizing user experiences based on interactions, demographics, etc. - Collaborating with the content team to create a content strategy for the website, including adding engaging modules to facilitate decision-making. - Creating lead journeys to increase leads for omni-channel conversions. Performance measures for this aspect include: - Reduction in funnel drop-off rate and an increase in conversion rates. - Increase in Click-Through Rates (CTRs) on promotional emails. - Personalization experiments to boost engagement rates. - Generation of leads for the store. Additionally, your responsibilities involve managing website experience and insights, including: - Ensuring timely refresh of website assets/images. - Understanding online customer behav