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About the role
Company Overview Pearl West is a leading eCommerce investment and operating group specializing in acquiring, optimizing, and scaling premium brands. Our mission is to build and grow standout online businesses, and our websites are at the heart of delivering an exceptional customer experience. As we continue to expand our digital capabilities, we're looking for a driven, results-focused Full-Stack Developer / Shopify Expert to take ownership of our site performance and conversion rates. This is an opportunity to work directly on high-traffic Shopify stores, make fast, meaningful changes, and directly impact revenue. Role Overview The Full-Stack Developer / Shopify Expert will be responsible for proactively identifying, testing, and implementing improvements to our Shopify storefronts and landing pages with a sharp focus on boosting conversion rates, site speed, and customer experience. This is not a hands-off, request-only position were seeking someone who lives and breathes optimization and thrives in a fast-paced, ownership-driven environment. Your success will be measured by tangible improvements to conversion rates, customer experience scores, and overall site performance metrics. This is a full-time, remote role, giving you the flexibility to work from anywhere while staying closely aligned with our growth-focused team. Key Responsibilities Identify and implement front-end and back-end improvements to Shopify-based websites and landing pagesRun A/B tests, user experience optimizations, and CRO experiments independentlyOptimize page speed, mobile responsiveness, and checkout flow performanceBuild custom features, sections, and pages within Shopifys Liquid framework and via third-party apps as neededAnalyze site metrics, heatmaps, and customer behavior tools to proactively surface opportunities for improvementWork closely with design, marketing, and product teams to translate ideas into functional, tested, high-performance web solutionsStay up to date on Shopify platform updates, app ecosystem changes, and eCommerce CRO best practicesMaintain clean, well-documented code and follow internal development workflowsTrack, report, and iterate based on the results of tests and site improvementKey Performance Indicators (KPIs) Conversion Rate Lift Measurable improvement in store conversion rates over baselineSite Speed Performance Maintain or improve core web vitals and page load timesImplementation Velocity Speed of independently completing and deploying optimizationsTesting Cadence Number of proactive A/B tests and optimization initiatives launched per quarterBug Resolution Time Timely identification and resolution of site issuesDocumentation and Code Quality Maintain clean, organized, and well-commented code for handoffs and scalinSuccess Benchmarks (30-60-90 Days) First 30 Days Complete onboarding on brand sites, tech stack, and optimization prioritiesAudit existing Shopify setups and propose immediate quick-win improvementsTake ownership of resolving minor site issues and performance bugsLaunch your first A/B test or optimization project with measurable resultsImplement key CRO improvements to landing pages or product pagesFirst 60 Days Collaborate with marketing on a conversion-focused landing page refreshDeliver measurable conversion rate improvements from your initiativesEstablish a consistent optimization and testing pipelineBecome the go-to technical resource for Shopify development and CRO implementatioRequired Skills & Qualifications Must-Have Skills: 3+ years of hands-on Shopify development experienceProficiency in Liquid, JavaScript, HTML, CSS, and Shopify APIsExperience with Shopify theme customization, app integrations, and custom section buildsProven track record of driving measurable eCommerce conversion rate improvementsStrong understanding of website performance optimization and core web vitalsAbility to independently run A/B tests, analyze results, and iterateDetail-oriented with clean, organized coding practicesProactive, driven, and ownership-focused thrives without constant oversightNice-to-Have Skills: Experience with Klaviyo, Google Analytics, and heatmapping tools (e.g., Clarity, Hotjar, Lucky Orange)Familiarity with headless Shopify setups or Shopify HydrogenUI/UX design skills or ability to collaborate closely with design teamsExperience in eCommerce growth marketing environmentWho Should Apply Apply if you: Love working in fast-paced, high-ownership eCommerce environmen Company Overview Pearl West is a leading eCommerce investment and operating group specializing in acquiring, optimizing, and scaling premium brands. Our mission is to build and grow standout online businesses, and our websites are at the heart of delivering an exceptional customer experience. As we continue to expand our digital capabilities, we're looking for a driven, results-focused Full-Stack Developer / Shopify Expert to take ownership of our site performance and conversion ra
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