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About the role
About the Role We are looking for a results-driven Email Marketing Specialist who can create, execute, and optimize email campaigns that generate qualified leads and convert prospects into sales opportunities. The ideal candidate should understand B2B marketing, audience segmentation, campaign automation, and lead nurturing. This role is focused on reaching the right audience with the right message at the right time and driving measurable business outcomes. Key Responsibilities * Design and execute email marketing campaigns targeting CFOs, Finance Heads, Procurement Heads, IT Leaders, and decision-makers. * Build and manage prospect databases and audience segmentation. * Create compelling email sequences, drip campaigns, and lead nurturing workflows. * Improve email open rates, click-through rates, and conversion rates. * Conduct A/B testing on subject lines, messaging, CTAs, and campaign strategies. * Track campaign performance and provide actionable insights. * Work closely with Sales and Marketing teams to convert leads into demos and business opportunities. * Ensure email deliverability and compliance with email marketing best practices. * Manage email marketing tools such as HubSpot, Mailchimp, Zoho Campaigns, Apollo, Instantly, or similar platforms. Required Skills * Proven experience in B2B email marketing and lead generation. * Strong copywriting and persuasive communication skills. * Hands-on experience with email automation and CRM platforms. * Knowledge of lead scoring, audience segmentation, and nurturing strategies. * Ability to analyze campaign metrics and optimize performance. * Experience in SaaS, ERP, FinTech, or Technology products is highly preferred. Success Metrics * Qualified leads generated * Demo bookings * Email open and response rates * Pipeline contribution * Lead-to-opportunity conversion rate Why Join TYASuite? * Work with a fast-growing SaaS and AI-driven ERP company. * Opportunity to directly impact revenue growth. * Exposure to global B2B markets and enterprise customers. * High-growth career path with performance-based incentives. Interested candidates can share their profile and achievements along with campaign results they have delivered to hr@tyagroup.co.in
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