Data Analyst- Marketing

As a Data Analyst- Marketing for our client, one of the largest shopping and cashback websites, your role involves building, developing, and maintaining data models, reporting systems, data automation systems, and dashboards that support key business decisions. Key Responsibilities: - Bringing data to life via Historical and Real-Time Dashboards including: - Traffic Metrics broken down by Source, Channel, etc - Transaction behavior analytics - User level analytics - Propensity models and personalization models - Analytics models for Emails, SMS, AN, etc. - Other relevant reports for understanding what is working and identifying gaps - Monitoring key metrics such as commission, gross margin, conversion, and customer acquisitions - Utilizing data models and reports to derive actionable insights and meaningful conclusions that drive strategy, optimization opportunities, and product enhancements - Providing examples where data interpretation led to improvements in core business outcomes such as better conversion rates, improved ROI from Ad spends, and product enhancements - Analyzing data to identify opportunities or issues and translating them into easily understandable insights for all key business teams - Collaborating closely with various business stakeholders including Marketing, Customer Insights, Growth, and Product teams - Ensuring the effective and timely delivery of reports and insights that analyze business functions, key operations, and performance metrics Qualifications Required: - Minimum 2 years of data analytics and interpretation experience - Proven track record demonstrating how data analytics have shaped strategies, marketing initiatives, and product development with multiple examples from current and past roles - Strong Data Engineering skills using tools like SQL, Python, Tableau, Power BI, Advanced Excel, PowerQuery, etc. - Solid marketing acumen to translate data into actionable marketing outcomes - Good understanding of Google Analytics, Google AdWords, Facebook Ads, CleverTap, and other analytics tools - Familiarity with data sources such as Branch, Clevertap, Firebase, Big Query, and Internal Tables (User, Click, Transaction, Events, etc.) Join our dynamic team and be a part of a fast-paced environment where your analytical skills will play a crucial role in shaping business strategies and driving growth. As a Data Analyst- Marketing for our client, one of the largest shopping and cashback websites, your role involves building, developing, and maintaining data models, reporting systems, data automation systems, and dashboards that support key business decisions. Key Responsibilities: - Bringing data to life via Historical and Real-Time Dashboards including: - Traffic Metrics broken down by Source, Channel, etc - Transaction behavior analytics - User level analytics - Propensity models and personalization models - Analytics models for Emails, SMS, AN, etc. - Other relevant reports for understanding what is working and identifying gaps - Monitoring key metrics such as commission, gross margin, conversion, and customer acquisitions - Utilizing data models and reports to derive actionable insights and meaningful conclusions that drive strategy, optimization opportunities, and product enhancements - Providing examples where data interpretation led to improvements in core business outcomes such as better conversion rates, improved ROI from Ad spends, and product enhancements - Analyzing data to identify opportunities or issues and translating them into easily understandable insights for all key business teams - Collaborating closely with various business stakeholders including Marketing, Customer Insights, Growth, and Product teams - Ensuring the effective and timely delivery of reports and insights that analyze business functions, key operations, and performance metrics Qualifications Required: - Minimum 2 years of data analytics and interpretation experience - Proven track record demonstrating how data analytics have shaped strategies, marketing initiatives, and product development with multiple examples from current and past roles - Strong Data Engineering skills using tools like SQL, Python, Tableau, Power BI, Advanced Excel, PowerQuery, etc. - Solid marketing acumen to translate data into actionable marketing outcomes - Good understanding of Google Analytics, Google AdWords, Facebook Ads, CleverTap, and other analytics tools - Familiarity with data sources such as Branch, Clevertap, Firebase, Big Query, and Internal Tables (User, Click, Transaction, Events, etc.) Join our dynamic team and be a part of a fast-paced environment where your analytical skills will play a crucial role in shaping business strategies and driving growth.