Product Marketing

As an Associate Manager, Product Marketing at our client, one of the oldest fintech companies, you will be responsible for owning the company's retailer partners journey within the ecosystem. Your role involves creating or refining user flows to meet business objectives such as increasing transactions, improving retention, and exploring new acquisition channels. You will define, track, and report relevant metrics across these journeys. This position requires a high level of ownership and cross-functional collaboration to ensure that partners take the desired actions to achieve the necessary business and marketing objectives. Key Responsibilities: - Planning and executing product marketing initiatives for the company's sellers - Designing and enhancing acquisition, retention, and referral journeys for sellers across various products and services - Conducting regular competitive analysis and identifying opportunities to develop seller-centric products - Applying conversion rate optimization principles to enhance revenue streams - Developing an understanding of consumer behavior and refining customer personas - Monitoring marketing spend and revenue metrics across product lines to align with overall business targets Qualifications Required: - Engineering degree from IITs, BITS Pilani, NITs, or MBA from Tier 1 or Tier 2 Business schools - 1-2 years of growth marketing experience is advantageous - User-first mindset with a focus on gathering feedback from end users for improving business outcomes - Proven ability for quick execution and scaling up initiatives - Knowledge of tools such as Google Analytics, CRM, Power BI, and MS Excel is preferred - Proficiency in data analysis and deep attention to detail - Demonstrated extreme ownership and willingness to voice opinions with conviction - Positive, can-do attitude with excellent problem-solving skills This is a unique opportunity to be part of a pioneering company that is revolutionizing digital financial solutions for developing markets globally. Join us in empowering retailers, individuals, and businesses to thrive in the digital economy. As an Associate Manager, Product Marketing at our client, one of the oldest fintech companies, you will be responsible for owning the company's retailer partners journey within the ecosystem. Your role involves creating or refining user flows to meet business objectives such as increasing transactions, improving retention, and exploring new acquisition channels. You will define, track, and report relevant metrics across these journeys. This position requires a high level of ownership and cross-functional collaboration to ensure that partners take the desired actions to achieve the necessary business and marketing objectives. Key Responsibilities: - Planning and executing product marketing initiatives for the company's sellers - Designing and enhancing acquisition, retention, and referral journeys for sellers across various products and services - Conducting regular competitive analysis and identifying opportunities to develop seller-centric products - Applying conversion rate optimization principles to enhance revenue streams - Developing an understanding of consumer behavior and refining customer personas - Monitoring marketing spend and revenue metrics across product lines to align with overall business targets Qualifications Required: - Engineering degree from IITs, BITS Pilani, NITs, or MBA from Tier 1 or Tier 2 Business schools - 1-2 years of growth marketing experience is advantageous - User-first mindset with a focus on gathering feedback from end users for improving business outcomes - Proven ability for quick execution and scaling up initiatives - Knowledge of tools such as Google Analytics, CRM, Power BI, and MS Excel is preferred - Proficiency in data analysis and deep attention to detail - Demonstrated extreme ownership and willingness to voice opinions with conviction - Positive, can-do attitude with excellent problem-solving skills This is a unique opportunity to be part of a pioneering company that is revolutionizing digital financial solutions for developing markets globally. Join us in empowering retailers, individuals, and businesses to thrive in the digital economy.