Marketing Analytics Specialist

As a Marketing Analytics Specialist at Trimble Inc., you will play a crucial role in shaping the future of marketing analytics by defining and driving a clear vision for the team. Your responsibilities will include building the technical foundation and analytics framework to support marketing and publishing initiatives, optimizing processes, and aligning data strategies with broader business goals. Key Responsibilities: - Define, develop, and implement the technical foundation and analytics framework for marketing and publishing initiatives, including stakeholder collaboration, process optimization, and data strategy alignment. - Collaborate with cross-functional teams to define data requirements, objectives, and key performance indicators (KPIs) for user acquisition campaigns, app store, or broader publishing strategies. - Work with the Marketing Operations team to create and implement data collection strategies for capturing key marketing data from various sources. - Develop and maintain data models and dashboards to organize and visualize marketing data, providing actionable insights to stakeholders. - Conduct in-depth analysis of user acquisition campaigns, including cohort analysis, attribution modeling, and A/B testing to identify trends, patterns, and optimization opportunities. - Perform data modeling to predict and analyze Lifetime Value (LTV) and provide guidance, mentorship, and training to junior analysts. - Stay informed about industry trends, best practices, and emerging technologies in marketing analytics and user acquisition. Requirements: - 2-3 years of proven experience in marketing analytics, focusing on customer acquisition in B2B and B2C industries. - Strong analytical skills and proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar platforms. - Proficiency in developing visually compelling dashboards within tools like Domo to track key marketing performance indicators. - Ability to translate complex marketing data into easily understandable insights through data visualization best practices. - Skilled in customizing dashboards to meet specific stakeholder needs and reporting requirements. - Familiarity with data governance, ensuring data accuracy and consistency within dashboards. - High proficiency in statistical analysis and data visualization tools like Domo, Salesforce, or Looker. - Excellent communication, collaboration, and project management skills. Trimble is a leading provider of advanced positioning solutions dedicated to maximizing productivity and profitability for customers. The company embraces sophisticated positioning technologies and is committed to changing the way the world works through innovation and growth. If you are ready for a new challenge and the opportunity to advance your career in a dynamic work environment, apply today to join the Trimble team! As a Marketing Analytics Specialist at Trimble Inc., you will play a crucial role in shaping the future of marketing analytics by defining and driving a clear vision for the team. Your responsibilities will include building the technical foundation and analytics framework to support marketing and publishing initiatives, optimizing processes, and aligning data strategies with broader business goals. Key Responsibilities: - Define, develop, and implement the technical foundation and analytics framework for marketing and publishing initiatives, including stakeholder collaboration, process optimization, and data strategy alignment. - Collaborate with cross-functional teams to define data requirements, objectives, and key performance indicators (KPIs) for user acquisition campaigns, app store, or broader publishing strategies. - Work with the Marketing Operations team to create and implement data collection strategies for capturing key marketing data from various sources. - Develop and maintain data models and dashboards to organize and visualize marketing data, providing actionable insights to stakeholders. - Conduct in-depth analysis of user acquisition campaigns, including cohort analysis, attribution modeling, and A/B testing to identify trends, patterns, and optimization opportunities. - Perform data modeling to predict and analyze Lifetime Value (LTV) and provide guidance, mentorship, and training to junior analysts. - Stay informed about industry trends, best practices, and emerging technologies in marketing analytics and user acquisition. Requirements: - 2-3 years of proven experience in marketing analytics, focusing on customer acquisition in B2B and B2C industries. - Strong analytical skills and proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar platforms. - Proficiency in developing visually compelling dashboards within tools like Domo to track key marketing performance indicators. - Ability to translate complex marketing data into easily understandable insights through data visualization best practice