Associate III - Marketing - Adobe Analytics

Adobe Analytics Developer (Web SDK) Job Summary We are looking for an experienced Adobe Analytics Developer with expertise in implementing Adobe Analytics using Adobe Experience Platform Web SDK (Alloy.js) . The ideal candidate will design, implement, and optimize digital analytics solutions across web properties, ensuring accurate, scalable, and high-quality data collection to support business insights and digital optimization. Key Responsibilities

Implement and maintain Adobe Analytics using Adobe Experience Platform Web SDK (Alloy.js) . Configure and manage Adobe Data Collection (Launch/Tags) , including rules, data elements, extensions, and publishing workflows. Design and implement tracking solutions, including eVars, props, events, processing rules, and data layer requirements. Configure XDM schemas , datastreams, datasets, and identity management within Adobe Experience Platform. Validate implementations using Adobe Experience Platform Debugger, Adobe Assurance, and browser developer tools to ensure data accuracy. Campaign tag and conversion event implementation for Meta, Google Ads, etc. Build Analysis Workspace dashboards, reports, audience segments, and calculated metrics to support business stakeholders. Monitor data quality, troubleshoot tracking issues, optimize server call usage, and ensure compliance with privacy and consent management requirements. Collaborate with Product, Marketing, Engineering, and QA teams to define measurement strategies and deliver analytics solutions. Maintain implementation documentation, tracking specifications, and analytics best practices.

Required Qualifications

Bachelor's degree in Computer Science, Information Technology, Engineering, or a related field. 4+ years of hands-on experience with Adobe Analytics implementation. Strong expertise in Adobe Experience Platform Web SDK (Alloy.js) , Adobe Experience Platform (AEP), and Adobe Data Collection (Launch/Tags). Experience with XDM schemas, datastreams, identity services, and Adobe Analytics configuration (eVars, props, events). Proficiency in JavaScript, HTML, browser debugging tools, and Adobe Experience Platform Debugger. Experience integrating Adobe Analytics with Adobe Experience Cloud solutions and third-party platforms. Strong analytical, troubleshooting, communication, and documentation skills.

Adobe Analytics, Google Analytics, Adobe Launch, Reporting and Analytics