Lead II - Software Engineering - Adobe Analytics

Key Responsibilities

Design, implement, and maintain Adobe Analytics tracking across web and mobile platforms.

Configure and manage Adobe Launch/DTM for tag management.

Collaborate with product, marketing, and engineering teams to define tracking requirements.

Develop custom JavaScript code for advanced tracking needs.

Validate and troubleshoot analytics implementations to ensure data accuracy.

Create dashboards and reports to provide actionable insights.

Support integrations with other Adobe Experience Cloud products (Target, Audience Manager, Campaign).

Stay updated on Adobe Analytics best practices and industry trends.

Required Skills & Qualifications

Strong hands-on experience with Adobe Analytics (implementation and reporting).

Proficiency in Adobe Launch/DTM for tag management.

Solid knowledge of JavaScript, HTML, CSS for custom tracking solutions.

Experience with debugging tools (e.g., Adobe Debugger, Charles Proxy, browser dev tools).

Understanding of web technologies, cookies, and data layers.

Familiarity with Adobe Experience Cloud ecosystem .

Excellent problem-solving and communication skills.

Bachelor’s degree in Computer Science, Information Technology, or related field.

adobe analytics,performance optimization,adobe launch,adobe experience cloud,adobe experience platform,agile,rest api,