Source description
About the role
Most D2C brands treat their website as a campaign canvas - a place to put banners and run sales. We want someone who treats it as a living product.What You Will Own- Conversion Rate Optimisation (CRO): Own the end-to-end conversion funnel on yourbasil.com.- Site Architecture & User Experience: Own the information architecture and user journey on the site.- Experimentation & A/B Testing: Build and run a structured experimentation programme on the site.- Analytics & Data Ownership: Own the data layer.- Shopify Development & App Management: Manage Shopify theme customisation, apps, and tech vendor coordination.- Cross-Functional Collaboration: Act as the connective tissue between performance marketing, creative, CRM, and product teams.Who You Are- 3-7 years of experience managing a Shopify D2C website as a product.- Deeply comfortable inside Shopify (themes, metafields, apps, collections, checkout).- Expert in GA4, heatmaps (Hotjar/Microsoft Clarity), and session recordings.- Strong understanding of mobile-first UX.- Experience in a D2C consumer brand environment. Most D2C brands treat their website as a campaign canvas - a place to put banners and run sales. We want someone who treats it as a living product.What You Will Own- Conversion Rate Optimisation (CRO): Own the end-to-end conversion funnel on yourbasil.com.- Site Architecture & User Experience: Own the information architecture and user journey on the site.- Experimentation & A/B Testing: Build and run a structured experimentation programme on the site.- Analytics & Data Ownership: Own the data layer.- Shopify Development & App Management: Manage Shopify theme customisation, apps, and tech vendor coordination.- Cross-Functional Collaboration: Act as the connective tissue between performance marketing, creative, CRM, and product teams.Who You Are- 3-7 years of experience managing a Shopify D2C website as a product.- Deeply comfortable inside Shopify (themes, metafields, apps, collections, checkout).- Expert in GA4, heatmaps (Hotjar/Microsoft Clarity), and session recordings.- Strong understanding of mobile-first UX.- Experience in a D2C consumer brand environment.