Senior Business Analyst (Growth Marketing)

Partner with performance marketers on the Growth Marketing team to analyze campaign performance and identify opportunities to improve marketing efficiency and return on ad spend.

Develop and maintain reporting and dashboards that monitor performance across channels, geographies, and campaigns.

Translate media performance, site behavior, and downstream conversion metrics into clear insights that inform optimization decisions.

Support experimentation and measurement efforts, including incrementality testing, platform lift studies, and other performance marketing experiments.

Collaborate with Data Science to integrate modeling outputs such as marketing mix models, attribution models, and predictive forecasts into decision-making.

Analyze cross-channel performance to inform budget allocation, pacing decisions, and growth planning.

Work closely with marketing stakeholders to structure business questions, define KPIs, and develop measurement plans for new initiatives.

Communicate insights clearly to both technical and non-technical stakeholders, influencing marketing strategy through data-driven recommendations.