Source description
About the role
Develop and maintain the long-term product strategy for several areas at once that span the Growth funnel (acquisition, conversion, activation, or retention), setting measurable goals tied directly to company growth targets across web and app experiences.
Own KPIs over the long term — set the strategic direction, exhibit mastery of priorities and roadmap decisions, and consistently hit customer and business goals quarter over quarter.
Lead end-to-end product discovery, delivery, and iteration — contributing across research, ideation, requirements, prototyping, and testing — and partner deeply with Engineering, Design, and Analytics to ship high-impact solutions on accelerated timelines.
Design and run a rigorous experimentation program: form explicit hypotheses, validate assumptions, structure A/B tests, and translate learnings into a compounding roadmap of wins.
Write crisp product strategy documents and product specs and operate as the directly responsible individual for execution quality from discovery through launch and post-launch iteration.
Act as the strategic voice for the customer — speak to member needs, pain points, and behavior better than anyone else in the company, and translate that depth into product decisions and cross-functional alignment.
Anticipate complexity and proactively de-risk long-term initiatives through smart scoping, phasing, and technical foresight in partnership with Engineering.
Partner with Marketing, Operations, Finance, and executive leadership to influence company-level growth strategy and align cross-functional initiatives around your roadmap.
Mentor PMs and analysts across the Growth org, raise the bar for product craft, and contribute to the team’s operating cadence, best practices, and hiring.
More at WHOOP
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