Source description
About the role
As an Analyst/Assistant Manager - Marketing at Kennametal, you will play a crucial role in driving product strategy, customer insights, and data-led decision making for the Metal Cutting and WIDMA/MSG business lines. Your responsibilities will include: - Developing differentiated product positioning, value propositions, and messaging frameworks for new and existing product lines. - Creating and executing go-to-market (GTM) plans, product launch campaigns, customer programs, and adoption strategies. - Partnering with Product Management, Sales, and Engineering on product roadmaps, segmentation, and commercialization priorities. - Building content and collateral such as product briefs, presentations, case studies, and sales enablement kits. - Conducting competitive benchmarking across technology, pricing, and customer experience dimensions. - Driving brand consistency and ensuring strategic alignment in all product communications. Furthermore, you will be responsible for: - Building dashboards, performance scorecards, and KPI frameworks for marketing, corporate, and business functions. - Analyzing customer data, industry demand trends, product usage insights, and sales performance to identify growth opportunities. - Conducting forecasting, market sizing, and scenario modeling using advanced analytics. - Translating complex datasets into clear, actionable insights for senior leadership decision-making. - Leveraging tools such as Power BI/Tableau, and CRM/ERP data for advanced analytics. - Conducting need-based market research and VOCs in line with business priorities and strategic plans. - Working with cross-functional teams including engineering, marketing, sales, and manufacturing to ensure successful product development and launch. Qualifications required for this role: - An Engineering graduate preferably with a management degree. - 5-8 years of work experience in Marketing and Analytics, preferably from the Cutting Tools/Machine Tool industry. - In-depth knowledge of cutting tools, CNC machines, and their applications. - Ability to understand technical aspects and convert them into marketing collateral such as impactful presentations and content strategy. - Expertise in data analytics with knowledge of CRM, Power BI, and other sales tools. - Strategic thinking, structured problem-solving, and data-driven decision-making skills. - Cross-functional collaboration, customer-centric mindset, creativity, and narrative building abilities. - Bias for action and ownership. Kennametal is an Equal Opportunity Employer. As an Analyst/Assistant Manager - Marketing at Kennametal, you will play a crucial role in driving product strategy, customer insights, and data-led decision making for the Metal Cutting and WIDMA/MSG business lines. Your responsibilities will include: - Developing differentiated product positioning, value propositions, and messaging frameworks for new and existing product lines. - Creating and executing go-to-market (GTM) plans, product launch campaigns, customer programs, and adoption strategies. - Partnering with Product Management, Sales, and Engineering on product roadmaps, segmentation, and commercialization priorities. - Building content and collateral such as product briefs, presentations, case studies, and sales enablement kits. - Conducting competitive benchmarking across technology, pricing, and customer experience dimensions. - Driving brand consistency and ensuring strategic alignment in all product communications. Furthermore, you will be responsible for: - Building dashboards, performance scorecards, and KPI frameworks for marketing, corporate, and business functions. - Analyzing customer data, industry demand trends, product usage insights, and sales performance to identify growth opportunities. - Conducting forecasting, market sizing, and scenario modeling using advanced analytics. - Translating complex datasets into clear, actionable insights for senior leadership decision-making. - Leveraging tools such as Power BI/Tableau, and CRM/ERP data for advanced analytics. - Conducting need-based market research and VOCs in line with business priorities and strategic plans. - Working with cross-functional teams including engineering, marketing, sales, and manufacturing to ensure successful product development and launch. Qualifications required for this role: - An Engineering graduate preferably with a management degree. - 5-8 years of work experience in Marketing and Analytics, preferably from the Cutting Tools/Machine Tool industry. - In-depth knowledge of cutting tools, CNC machines, and their applications. - Ability to understand technical aspects and convert them into marketing collateral such as impactful presentations and content strategy. - Expertise in data analytics with knowledge of CRM, Power BI, and other sales tools. - Strategic thinking, structured problem-solving, and data-driven decision-making skills. - Cross-functional collaboration, customer-centric mindset, cre