Product Marketing Manager

As a Product Marketing Manager at Wishlink, you will be part of a team that is revolutionizing the creator economy and transforming the way people shop. Wishlink provides users with a highly personalized shopping experience guided by creators, making online shopping easier and more exciting. You will have the opportunity to work with a dynamic team and contribute to the growth of an emerging consumer-tech startup. Role Overview: - Own the end-to-end creator lifecycle, including acquisition, activation, engagement, retention, drop-off, and reactivation. - Improve funnel performance through product enhancements, automated journeys, behavioral nudges, and communication alignment. - Lead gamification initiatives to enhance creator motivation, consistency, and habit formation. - Drive awareness, adoption, and engagement for creator growth campaigns. - Define GTM strategy for new brands added to Wishlink and new product features. - Build clear, consistent messaging across various communication channels. - Define KPIs, build dashboards, and analyze funnel performance. - Work closely with cross-functional teams and contribute to the growth of the product marketing function. Qualifications Required: - 4+ years of experience in Product Marketing, Growth, CRM, or Lifecycle Management. - Strong understanding of user funnels, lifecycle journeys, creator psychology, and product-led marketing. - Experience in building GTMs, improving funnels, running experiments, and driving measurable business outcomes. - Solid analytical skills and familiarity with tools like WebEngage/Clevertap, PowerBi, Coda, Asana, or similar. - Excellent communication, stakeholder management, and execution capabilities. Wishlink offers competitive salary, generous ESOPs, and a relocation bonus. Additionally, you will have access to learning & development programs, company-sponsored newsletters and books, ChatGPT subscription, regular team outings, discounted health plans & gym memberships, and industry insights on growing your social media presence. Join Wishlink to be a part of a team that is reshaping the future of e-commerce and social media, and be a key player in this exciting journey. As a Product Marketing Manager at Wishlink, you will be part of a team that is revolutionizing the creator economy and transforming the way people shop. Wishlink provides users with a highly personalized shopping experience guided by creators, making online shopping easier and more exciting. You will have the opportunity to work with a dynamic team and contribute to the growth of an emerging consumer-tech startup. Role Overview: - Own the end-to-end creator lifecycle, including acquisition, activation, engagement, retention, drop-off, and reactivation. - Improve funnel performance through product enhancements, automated journeys, behavioral nudges, and communication alignment. - Lead gamification initiatives to enhance creator motivation, consistency, and habit formation. - Drive awareness, adoption, and engagement for creator growth campaigns. - Define GTM strategy for new brands added to Wishlink and new product features. - Build clear, consistent messaging across various communication channels. - Define KPIs, build dashboards, and analyze funnel performance. - Work closely with cross-functional teams and contribute to the growth of the product marketing function. Qualifications Required: - 4+ years of experience in Product Marketing, Growth, CRM, or Lifecycle Management. - Strong understanding of user funnels, lifecycle journeys, creator psychology, and product-led marketing. - Experience in building GTMs, improving funnels, running experiments, and driving measurable business outcomes. - Solid analytical skills and familiarity with tools like WebEngage/Clevertap, PowerBi, Coda, Asana, or similar. - Excellent communication, stakeholder management, and execution capabilities. Wishlink offers competitive salary, generous ESOPs, and a relocation bonus. Additionally, you will have access to learning & development programs, company-sponsored newsletters and books, ChatGPT subscription, regular team outings, discounted health plans & gym memberships, and industry insights on growing your social media presence. Join Wishlink to be a part of a team that is reshaping the future of e-commerce and social media, and be a key player in this exciting journey.