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About the role
As an Email Design & Campaign Specialist at WNS (Holdings) Limited, your role involves developing, executing, and optimizing email campaigns to engage target audiences, build customer loyalty, and drive conversions. This position requires a blend of creative skills in design & development, as well as technical and analytical expertise in automation, segmentation, and performance tracking. Role Overview: You will be responsible for designing and building digital marketing responsive emails using tools like Photoshop, Dreamweaver, Salesforce Marketing Cloud, and Adobe Campaign Management. Your tasks will include resizing images, modifying content, and ensuring the successful upload of assets onto live emails. Proficiency in HTML/ HTML5, CSS/ CSS3, and troubleshooting cross-email account issues will be essential for this role. Additionally, you will need to be adept in both online and traditional marketing techniques, with a strong focus on visual communications. Key Responsibilities: - Design and build digital marketing responsive emails using Photoshop, Dreamweaver, Salesforce Marketing Cloud, and Adobe Campaign Management - Resize, modify images, and upload content onto live emails - Troubleshoot cross-email account issues and ensure proper debugging - Manage end-to-end email campaigns using marketing automation tools like Salesforce Marketing Cloud, Adobe Campaign Management, and Marketo - Coordinate online editorial content publishing on relevant systems like AWS, SalesForce, and Marketo - Conduct customer profiling and audience building using marketing automation tools and SQL - Perform A/B testing on various campaign elements to optimize performance and engagement rates - Initiate translation processes for campaigns and ensure validation by related parties - Keep track of deliveries, costs, deadlines, and supplier performance details in excel reports - Act as a Subject Matter Expert (SME) for related projects - Support additions and modifications of CRM content for the business - Ensure editorial content is published according to guidelines and direct business on content management processes and workflows Qualifications Required: - Masters/bachelor's degree in Computers, Marketing, or a related field - Proficiency in Japanese language (good to have) In addition to the above responsibilities, you should have proven experience in email marketing or digital marketing roles, typically 2+ years, with a successful track record in campaign management. Proficiency in email marketing platforms/automation tools like AWS, Salesforce Marketing Cloud, Marketo, and IVALDI, along with basic knowledge of HTML and CSS for email customization and troubleshooting, will be beneficial. Experience with graphic design tools like Adobe Creative Suite is considered a plus for this position. As an Email Design & Campaign Specialist at WNS (Holdings) Limited, your role involves developing, executing, and optimizing email campaigns to engage target audiences, build customer loyalty, and drive conversions. This position requires a blend of creative skills in design & development, as well as technical and analytical expertise in automation, segmentation, and performance tracking. Role Overview: You will be responsible for designing and building digital marketing responsive emails using tools like Photoshop, Dreamweaver, Salesforce Marketing Cloud, and Adobe Campaign Management. Your tasks will include resizing images, modifying content, and ensuring the successful upload of assets onto live emails. Proficiency in HTML/ HTML5, CSS/ CSS3, and troubleshooting cross-email account issues will be essential for this role. Additionally, you will need to be adept in both online and traditional marketing techniques, with a strong focus on visual communications. Key Responsibilities: - Design and build digital marketing responsive emails using Photoshop, Dreamweaver, Salesforce Marketing Cloud, and Adobe Campaign Management - Resize, modify images, and upload content onto live emails - Troubleshoot cross-email account issues and ensure proper debugging - Manage end-to-end email campaigns using marketing automation tools like Salesforce Marketing Cloud, Adobe Campaign Management, and Marketo - Coordinate online editorial content publishing on relevant systems like AWS, SalesForce, and Marketo - Conduct customer profiling and audience building using marketing automation tools and SQL - Perform A/B testing on various campaign elements to optimize performance and engagement rates - Initiate translation processes for campaigns and ensure validation by related parties - Keep track of deliveries, costs, deadlines, and supplier performance details in excel reports - Act as a Subject Matter Expert (SME) for related projects - Support additions and modifications of CRM content for the business - Ensure editorial content is published according to guidelines and direct business on content management processes and workflows **Qua
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