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WPP Media

media planning and buying · programmatic advertising

Manager-Analytics

IndiaPosted 2 months ago
Data Science And StatisticsSeniorFull Time; Regular
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Role Overview: As a Manager / Senior Associate in Client Analytics at WPP Media, you will report to the Director of Analytics and work on designing, customizing, and maintaining platforms for business analytics and measurement. It is crucial for you to possess excellent oral and written communication skills, be client-focused, self-motivated, and adept at working both independently and as part of a team. Key Responsibilities: - Apply deep knowledge of basic statistics to support analytical solutions. - Utilize statistical modeling techniques to extract business value from campaign data. - Use programming languages like Python, R, and SQL to prototype and deliver data-driven solutions. - Recommend and develop technical solutions with guidance from senior leadership. - Define project scope, setup, and effort estimation in collaboration with the account Analytics lead. - Build and maintain strong relationships with Analytics leads and gain a deep understanding of client challenges. - Collaborate with key stakeholders to assess project needs and ensure delivery of best-in-class analytics work. - Support campaign measurement, determine incremental lift from marketing activities, and manage reporting and data needs. - Code in SQL and Python to create reports and build dashboards; automate recurring workloads for efficiency. - Generate meaningful insights using advanced analytics/statistical techniques and create dashboards and presentations for wider teams. - Ensure continuous collaboration and progression across bands, disciplines, and offices. Qualifications Required: - 36 years of relevant industry experience in analytics-focused roles. - Degree in an applied quantitative field such as data science, mathematics, statistics, engineering, economics, business management, computer science, or related field. - Proficient coding skills in statistical software (R, Python, SciPy), programming languages (SQL, Python), and MS Office tools. - Practical understanding of data science techniques, statistical analysis, and modeling. - Passion for data analysis, troubleshooting data anomalies, and integrating data from multiple sources. - Strong logical thinking, problem-solving, and stakeholder management skills. - Excellent verbal and written communication skills. - Experience using or building reports with business intelligence tools is a plus. - Experience in applying big data, statistics, and analytical techniques to solve client problems is preferred. - Business acumen to provide actionable strategic recommendations is preferred. Additional Company Details: WPP Media is committed to investing in employee growth and providing a supportive work environment. Employees have access to global networks, learning opportunities, and various benefits such as competitive medical, retirement plans, vision, dental insurance, paid time off, partner discounts, and mental health awareness days. The company promotes a culture of respect, inclusivity, and equal opportunities for all employees. If you require accommodations or flexibility in the work setup, it is encouraged to discuss this with the hiring team during the interview process. WPP Media follows a hybrid work approach, with teams in the office around four days a week to foster creativity, collaboration, and connection among employees. Role Overview: As a Manager / Senior Associate in Client Analytics at WPP Media, you will report to the Director of Analytics and work on designing, customizing, and maintaining platforms for business analytics and measurement. It is crucial for you to possess excellent oral and written communication skills, be client-focused, self-motivated, and adept at working both independently and as part of a team. Key Responsibilities: - Apply deep knowledge of basic statistics to support analytical solutions. - Utilize statistical modeling techniques to extract business value from campaign data. - Use programming languages like Python, R, and SQL to prototype and deliver data-driven solutions. - Recommend and develop technical solutions with guidance from senior leadership. - Define project scope, setup, and effort estimation in collaboration with the account Analytics lead. - Build and maintain strong relationships with Analytics leads and gain a deep understanding of client challenges. - Collaborate with key stakeholders to assess project needs and ensure delivery of best-in-class analytics work. - Support campaign measurement, determine incremental lift from marketing activities, and manage reporting and data needs. - Code in SQL and Python to create reports and build dashboards; automate recurring workloads for efficiency. - Generate meaningful insights using advanced analytics/statistical techniques and create dashboards and presentations for wider teams. - Ensure continuous collaboration and progression across bands, disciplines, and offices. Qualifications Required: - 36 years of relevant industry experience in analytics-focused roles. - De

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