Marketing Technology Solutions Architect

The Marketing Technology (MarTech) Solutions Architect is responsible for designing, deploying, and optimizing YPO’s marketing technology ecosystem to enable better data, faster execution, and stronger member engagement across global events. Acting as a bridge between Marcom, Event Technology, Event Operations, and Software Engineering, this role ensures seamless integration of YPO’s event technology platforms (Cvent, SpotMe, Klik, Zoom Events, SpotMyPhotos) with marketing systems to improve reporting, insights, and agility. The role combines deep technical expertise in marketing technologies with hands-on experience in data management, analytics, and automation. This individual will lead initiatives to streamline processes, prototype and test new solutions, and identify opportunities for innovation that improve both member experience and organizational efficiency. PRIMARY RESPONSIBILITIES Serve as the subject matter expert for YPO’s marketing technology (MarTech) stack, including tools such as Intercom, Smartlook, UTM tracking, SpotMyPhotos, and other marketing-led platforms. Partner with Marcom to enhance data quality and reporting from event technologies (Cvent, SpotMe, Klik, Zoom Events) to support marketing campaigns and engagement strategies. Liaise with Software Engineering to identify opportunities for integrating existing MarTech tools with event tech systems, improving attribution, metrics, and reporting. Collaborate with Event Operations to ensure MarTech initiatives align with operational workflows and enhance the overall member experience. Design and manage integrations across Salesforce, Cvent, SpotMe, and other platforms, ensuring clean and consistent data flow. Implement standards for campaign attribution, UTM governance, and engagement tracking across all marketing initiatives. Develop dashboards, visualizations, and reports that transform raw event and marketing data into actionable insights. Rapidly prototype new marketing technology solutions, pilot emerging platforms, and assess opportunities for automation to streamline workflows. Maintain and document best practices, standard operating procedures, and training materials for YPO’s MarTech tools. Train and support team members and stakeholders in the effective use of MarTech systems and processes. Research and recommend new MarTech solutions to support innovation and scale across global events. SKILLS Extensive knowledge of marketing technology platforms and stacks (e.g., Intercom, GA4, Marketo, Smartlook). Hands-on expertise with REST APIs, including designing, implementing, and troubleshooting integrations between marketing, event, and enterprise systems. Strong expertise in event technology platforms (Cvent, SpotMe, Klik, Zoom Events) and integration with marketing systems is a plus. Experience working with large datasets and query languages a plus. Familiarity with tag management solutions (Google Tag Manager, Adobe Launch). Proficiency in web technologies (HTML, CSS, JavaScript) for marketing and analytics use cases. Understanding of cloud ecosystems (AWS, Azure) and how they support data integration. Strong collaboration and communication skills to work across technical, marketing, and operational teams. Experience in data visualization tools (e.g., Power BI, Tableau, Looker) a plus. Proven ability to identify inefficiencies and design automation or process improvements.