Sr. Manager, MarTech

Key Responsibilities Own and evolve MarTech and CRM capabilities across Canada, UK, France, and Germany, driving increased maturity, adoption, and standardization across markets. Act as a key enabler of data-driven growth by advancing the use of first-party data, CDPs, and customer-level insights to power segmentation, targeting, and personalization strategies. Partner cross-functionally with Marketing, Data, Analytics, and Product teams to translate business objectives into scalable MarTech solutions and customer engagement frameworks. Lead and support the implementation, integration, and optimization of MarTech platforms, including CRM systems, CDPs, and data infrastructure (e.g., Braze, Snowflake). Drive best practices in audience segmentation, lifecycle marketing, and journey orchestration to enable more personalized and automated customer experiences across channels. Establish and promote standardized processes, governance frameworks, and ways of working to improve consistency and scalability across regional and market teams. Collaborate with data teams to ensure robust first-party data foundations, including data ingestion, event tracking, identity resolution, and segmentation logic. Partner with external vendors and agencies to deliver against MarTech roadmaps, manage platform capabilities, and support ongoing innovation. Support market teams in executing CRM initiatives through guidance, QA, troubleshooting, and enablement, while reducing operational fragmentation through scalable solutions. Identify opportunities to improve platform utilization, automation, and performance through testing, optimization, and continuous improvement. Contribute to the MarTech roadmap, helping prioritize initiatives that unlock customer value, improve personalization, and drive measurable business impact.