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About the role
Experience Strategy & Standards Define and drive the global UX vision, principles, and measurable outcomes for KFC’s digital guest experiences, with an initial focus on web and mobile app (Atlas platform) Establish and scale a global design system and component library for web and app, enabling consistency, speed, and quality across markets Set standards for accessibility (WCAG 2.2 AA), inclusive design, and mobile performance across all global digital experiences Balance global standardization with targeted localization, ensuring a cohesive core experience with flexibility for market needs Design & Research Leadership Lead end-to-end UX/UI design for global digital journeys, including commerce, loyalty (earn/burn), offer experience, and ordering flows across web and app Drive a globally scalable insights-to-action loop, leveraging usability testing, market research, and behavioral data across regions Champion customer-centered design practices that translate diverse market needs into intuitive, consistent experiences Begin shaping future experience frameworks that can extend to additional channels (e.g., kiosk, in-restaurant, emerging platforms) Partner with global Product and Engineering teams to plan, prioritize, and deliver high-quality digital experiences at scale Collaborate with Operations on process changes when UX improvements require operational enablement. Align closely with Marketing and Brand teams on campaigns, merchandising, and promotional experiences, ensuring seamless integration into the digital journey Cross‑Functional Partnership & Delivery Partner with global Product and Engineering teams to plan, prioritize, and deliver high-quality digital experiences at scale Collaborate with Operations on process changes when UX improvements require operational enablement. Align closely with Marketing and Brand teams on campaigns, merchandising, and promotional experiences, ensuring seamless integration into the digital journey Ensure UI/UX consistency when integrating partner platforms without compromising performance, usability, or brand integrity. Org Building & Talent Build, lead, and develop a high-performing global UX/UI team, setting a strong leadership bench Establish design rituals, operating models, and quality standards that scale across regions Foster a culture that is customer-led, data-informed, and experiment-driven
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