Source description
About the role
We are looking for a data-driven individual to analyze influencer marketing campaigns, maintain performance reports, and generate insights that guide strategic decision-making. Your work will directly impact how we choose influencers, measure ROI, and optimize our marketing spend.
Key Responsibilities: Clean and organize influencer tracking sheets weekly Maintain and update key performance metrics such as views, likes, shares, engagement rate, and cost per view Analyze influencer performance to identify trends and actionable insights Generate weekly and monthly reports with key takeaways and strategic recommendations Build dashboards (Google Sheets or Looker Studio) to visualize campaign performance Collaborate closely with the influencer team to support creator shortlisting and campaign strategy
Requirements
1–2 years of experience in data analytics, marketing analytics, or a related field Proficiency in Excel/Google Sheets (including formulas, pivot tables, VLOOKUP, etc.) Ability to identify data patterns and translate them into actionable insights Highly organized, detail-oriented, and self-motivated Bonus: Prior experience in influencer marketing, digital content, or with a D2C brand Preferred: Familiarity with tools like Google Looker Studio, Tableau, or Power BI
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