Source description
About the role
Title: Senior UX Strategist
Duration: 6-8 month contract
Location: Remote
Required Experience :
Mission: Lead discovery and strategy efforts by connecting user research, content, and digital experience insights to actionable requirements and future-state journeys.
Responsibilities
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Conduct website audits, content inventory, and gap analyses.
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Define functional and non-functional requirements.
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Analyze audience and behavioral data to inform segmentation hypotheses.
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Develop data-driven personas and customer journey maps.
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Co-develop a future state journey vision aligned with personalization opportunities and Optimizely Data Platform (ODP).
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Collaborate with stakeholders to define service blueprints connecting digital journeys to operational processes.
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Ideal Profile:
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8+ years of experience in UX strategy, digital transformation, or customer experience design.
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Experience with CMS platforms (preferably Optimizely) and data platforms like ODP.
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Strong skills in journey mapping, persona development, and digital requirements gathering.
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Familiarity with golf/lifestyle/hospitality brands is a plus.
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