Padmi

SFMC Developer / Consultant / Lead / Architect

ChennaiPosted 2 months ago
Software engineeringSeniorFull Time; Regular
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As an SFMC Developer / Consultant at Adita Technologies, you will be responsible for designing, developing, and delivering Marketing Automation studio solutions using the Salesforce Marketing Cloud (SFMC) Platform. Your key responsibilities will include: - Engaging with business stakeholders to understand required capabilities and integrating business knowledge with technical solutions for the Salesforce implementation. - Minimum of 4+ years of total experience in front end technologies development and Salesforce. - Minimum of 3+ years of experience executing marketing automation studio using SFMC Journey Builder, Cloud Pages, Email Studio, Audience Builder, Contact Builder, and Automation Studio, SSJS, AMPscript, REST and SOAP APIs integration. - Supporting the Marketing Cloud platform and users while building and maintaining functionality, including configuring account setup and administration for users and new Business Units (BUs), preparing and updating Marketing Cloud platform for each Salesforce Marketing Cloud release, managing updates and maintenance of Marketing Cloud Connector and custom preference center, and documenting all system updates and solutions. - Executing marketing automation, email marketing, and content strategies for campaign execution in ExactTarget/Salesforce Marketing Cloud, including enabling and executing Marketing Automations, integrating and maintaining SFDC and SFMC using Marketing Cloud Connector, Soap and Rest API, and testing Marketing Automations with dynamic content and multiple user paths. - Designing, optimizing, and executing campaigns using strategies such as A/B Testing and throttled sending. - Building and executing email marketing campaigns using Content Builder and personalizing email content for custom customer experience using AMPscript and SSJS for dynamic content. - Leveraging AMPscript and SSJS for dynamic content to include information from data extensions in emails and to update data extensions with information from Cloud Pages landing pages. - Managing dashboards and leveraging analytics to optimize campaign results using ExactTarget reporting and Google Analytics. - Understanding how to create Salesforce reports and dashboards using email send and triggered send data in Sales Cloud. - Working with Data Extensions, Profile management, and subscriber DE, along with having excellent knowledge of SQL fundamentals and other database technologies. - Updating and maintaining Relational Data Model. - Designing mobile responsive creatives and HTML emails and being an expert in UI & front-end web technologies: SSJS, HTML, CSS, Javascript. - Creating Microsites using ExactTarget and auto-publishing them and configuring Exact Target Microsite Activity. - Having knowledge of web services and especially communicating with the restful endpoints. Adita Technologies is a part of the Ayan Group, an Australian group of companies headquartered in Sydney, Australia. Thank you for your interest in this role. As an SFMC Developer / Consultant at Adita Technologies, you will be responsible for designing, developing, and delivering Marketing Automation studio solutions using the Salesforce Marketing Cloud (SFMC) Platform. Your key responsibilities will include: - Engaging with business stakeholders to understand required capabilities and integrating business knowledge with technical solutions for the Salesforce implementation. - Minimum of 4+ years of total experience in front end technologies development and Salesforce. - Minimum of 3+ years of experience executing marketing automation studio using SFMC Journey Builder, Cloud Pages, Email Studio, Audience Builder, Contact Builder, and Automation Studio, SSJS, AMPscript, REST and SOAP APIs integration. - Supporting the Marketing Cloud platform and users while building and maintaining functionality, including configuring account setup and administration for users and new Business Units (BUs), preparing and updating Marketing Cloud platform for each Salesforce Marketing Cloud release, managing updates and maintenance of Marketing Cloud Connector and custom preference center, and documenting all system updates and solutions. - Executing marketing automation, email marketing, and content strategies for campaign execution in ExactTarget/Salesforce Marketing Cloud, including enabling and executing Marketing Automations, integrating and maintaining SFDC and SFMC using Marketing Cloud Connector, Soap and Rest API, and testing Marketing Automations with dynamic content and multiple user paths. - Designing, optimizing, and executing campaigns using strategies such as A/B Testing and throttled sending. - Building and executing email marketing campaigns using Content Builder and personalizing email content for custom customer experience using AMPscript and SSJS for dynamic content. - Leveraging AMPscript and SSJS for dynamic content to include information from data extensions in emails and to update data extensions with information fr

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