Source description
About the role
Opportunity with one of the leading Handset organizations: Location: Gurgaon 5 Days ( WHO) Need candidate from Premium or Luxury segment only. Full Lifecycle & GTM Execution - Own the end-to-end product lifecycle: from planning and launch readiness to ongoing engagement and phase-out, aligned with commercial goals, retail sell-out, and consumer feedback loops. - Lead the Product Marketing Brief process, using in-depth consumer insights and market intelligence to guide product positioning, pricing, channel strategy, and portfolio choices. - Drive and unify cross-functional GTM execution across marketing, sales, digital, retail, and channel teams etc. to maximize launch impact for smartphones in India. Risk Identification & Mitigation - Act as the lifecycle risk champion, proactively flagging risks at every stage. - Design and deploy contingency strategies to swiftly resolve issues and ensure sustainable product success. Market Sensing & Consumer Insight - Serve as the internal advocate for Indian smartphone consumers-identifying emerging trends, needs, and behaviors. - Continuously monitor competitive activity, launches, price moves, and campaigns; recalibrate strategies to defend share and sustain growth. Retail & Channel Enablement - Drive premium in-store experiences, highlighting hero features, design innovations, and affordability programs unique. - Build promoter enablement: enable impactful value pitches, training materials, and retail scripts to ensure memorable, consistent brand messaging for consumers. Partner & Stakeholder Management - Operationalize external partnerships, ensuring timely delivery, quality standards, and alignment with brand promise. - Foster accountability and collaborative execution across internal and external teams to deliver robust launch and lifecycle outcomes. Performance Monitoring & Closure - Track, analyze, and share post-launch review reports; lead structured stage reviews to document actionable insights and continuous improvement. Category Management & Strategy - Shape segment/category strategy and lifecycle management for assigned smartphone series; establish go-to-market plans with business and product teams. - Benchmark series against competitors, advise on impactful positioning and pricing for the Indian market. - Oversee given portfolio & drive product launches, promotions, inventory, and sell-out. - Plan and execute integrated marketing campaigns (offline/online, digital, retail, experiential). - Work closely with sales, retail, e-tail, and channel teams for effective training, messaging, and conversion. .
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