Source description
About the role
Lead the implementation and configuration of Adobe Analytics and Adobe Target, or similar systems in the future, across Caesars.com and the Caesars Rewards app, ensuring accurate and reliable tracking of key user behaviors, transactions, and events
Collaborate with product, marketing, and development teams to translate business goals into actionable tracking and reporting requirements
Design and implement custom tags, variables, and events using Adobe Tags and Adobe Experience Platform, ensuring seamless integration with other systems and media pixels and/or tags
Write stories and acceptance criteria for product teams to deliver
Develop and maintain a robust data architecture across web and mobile platforms to ensure data consistency and accuracy within our common headless codebase
Troubleshoot and resolve any data collection or reporting issues in all platforms, ensuring the integrity of data across all digital touchpoints
Work closely with cross-functional teams to identify opportunities for further optimization and advanced analytics techniques
Lead strategies for adoption and use of collected data within other internal database driven teams, our CDP (Hightouch), and other integration opportunities
Write and update data dictionary documentation
Stay up to date with the latest Adobe Analytics features, industry trends, and emerging technologies, sharing your knowledge and helping implement new tools or processes to improve performance
Partner with QA Lead dedicated to the MarTech Implementation team to test, document and accept work completed by partner teams
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