Marketing Analytics

Role Overview: You are a Marketing Analytics professional with a focus on bureau data, campaign analytics, customer segmentation, and campaign performance analysis. Your role involves leveraging data-driven insights to enhance customer acquisition, engagement, and retention strategies in collaboration with various teams. Key Responsibilities: - Analyze customer, marketing, and bureau data to drive business growth and improve campaign effectiveness. - Design, execute, and evaluate marketing campaigns using advanced analytics techniques. - Develop customer segmentation frameworks to enhance target audience identification and campaign performance. - Conduct campaign performance analysis, offering actionable insights and recommendations. - Utilize bureau data (CIBIL, Experian, Equifax, CRIF, etc.) for customer profiling, targeting, and portfolio expansion. - Build analytical models, dashboards, and reports using SQL and Python. - Track key performance indicators (KPIs) and measure campaign ROI. - Collaborate with Marketing, Product, Risk, and Business teams on strategic initiatives. Qualifications Required: - Bachelors or Masters degree in Engineering, Statistics, Mathematics, Economics, Computer Science, or related quantitative field. - 5+ years of experience in Marketing Analytics, Customer Analytics, or Campaign Analytics. - Hands-on experience with credit bureau data. - Strong skills in Campaign Analytics, Customer Segmentation, Campaign Performance Analysis, SQL, Python. - Experience working with large datasets and deriving actionable insights. - Strong analytical, problem-solving, and communication skills. Preferred Qualifications: - Experience in Banking, NBFC, Financial Services, FinTech, or similar industries. - Knowledge of customer lifecycle management (acquisition, retention, cross-sell). - Exposure to statistical modeling, predictive analytics, or machine learning. - Experience with BI tools like Tableau or Power BI. Role Overview: You are a Marketing Analytics professional with a focus on bureau data, campaign analytics, customer segmentation, and campaign performance analysis. Your role involves leveraging data-driven insights to enhance customer acquisition, engagement, and retention strategies in collaboration with various teams. Key Responsibilities: - Analyze customer, marketing, and bureau data to drive business growth and improve campaign effectiveness. - Design, execute, and evaluate marketing campaigns using advanced analytics techniques. - Develop customer segmentation frameworks to enhance target audience identification and campaign performance. - Conduct campaign performance analysis, offering actionable insights and recommendations. - Utilize bureau data (CIBIL, Experian, Equifax, CRIF, etc.) for customer profiling, targeting, and portfolio expansion. - Build analytical models, dashboards, and reports using SQL and Python. - Track key performance indicators (KPIs) and measure campaign ROI. - Collaborate with Marketing, Product, Risk, and Business teams on strategic initiatives. Qualifications Required: - Bachelors or Masters degree in Engineering, Statistics, Mathematics, Economics, Computer Science, or related quantitative field. - 5+ years of experience in Marketing Analytics, Customer Analytics, or Campaign Analytics. - Hands-on experience with credit bureau data. - Strong skills in Campaign Analytics, Customer Segmentation, Campaign Performance Analysis, SQL, Python. - Experience working with large datasets and deriving actionable insights. - Strong analytical, problem-solving, and communication skills. Preferred Qualifications: - Experience in Banking, NBFC, Financial Services, FinTech, or similar industries. - Knowledge of customer lifecycle management (acquisition, retention, cross-sell). - Exposure to statistical modeling, predictive analytics, or machine learning. - Experience with BI tools like Tableau or Power BI.