Padmi
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Crypto.com

cryptocurrency exchange · CFTC-regulated derivatives

Product Director, Banking Engagement

SG · HybridPosted 3 months ago
Software engineeringStaff+Full Time
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Opens the source posting on jobs.lever.co

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Strategy & Engagement Leadership: Define and drive the strategy for the Banking segment, owning the roadmap for accounts, liquidity utility, and everyday financial features to maximize ROI.

Engagement-First Roadmap: Define and own the North Star engagement KPIs for the banking vertical, ensuring every feature launch drives higher MAU and everyday banking utility.

Data-Driven Experimentation: Establish a world-class experimentation culture within your team. You will relentlessly test hypotheses around onboarding, activation, and retention to drive incremental growth.

AI-Forward Execution: Foster the use of AI tools (including "vibe coding" and rapid prototyping) within the PM and design teams to accelerate the build-measure-learn loop and drive extreme process efficiency.

Banking Onboarding & CX: Own the end-to-end banking onboarding logic, ensuring a frictionless, delight-driven journey that converts crypto-native users into banking-active users.

Portfolio Management: Oversee the evolution of the accounts experience, from core wallet utility to advanced savings and cashflow orchestration features.

Stakeholder Orchestration: Partner with Engineering, UX, and Legal/Compliance to evolve our collaboration model, ensuring the "Bank" segment ships high-quality products at an elite fintech pace.

Team Coaching: Lead and mentor a squad of 2-3 PMs, instilling a customer-obsessed and data-driven mindset across the organization.

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