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About the role
As a member of the Delta Technology Hub in Bangalore, your role will involve contributing directly to the objectives of a customer-focused, innovation-led, technology-enabled business. You will play a vital part in sustaining the company's long-term aspirations of delivering niche IP-intensive, high-value, and innovative solutions. Your responsibilities will include the following: - Strategic Content Design Implementation: - Advise on and implement visual systems for promotional pages and microsites in alignment with Delta's brand standards. - Maintain consistency in tone, imagery, copy, accessibility, and usability across digital experiences. - Content Experimentation Optimization: - Collaborate with marketers to test copy variations and persuasive language combinations for performance using tools like Persado. - Drive experimentation and optimization strategies for core landing pages to meet retailing needs. - Design System Advocacy: - Influence and champion the development of new design system components to enhance customer journeys and support inspirational content. - Ensure that content strategies are scalable and aligned with future UX system evolution. - Microsite Ownership: - Lead the end-to-end experience design and build of microsites, ensuring strategic alignment and high-quality execution. - Governance Alignment: - Align content strategies with Deltas UX content governance frameworks and systems. - Ensure all content adheres to accessibility standards and supports seamless contextual flows such as flight deals and travel inspiration. MINIMUM QUALIFICATIONS: - Possess a bachelor's degree in communications, Human-Computer Interaction (HCI), Design, Marketing, or a related field. - Certifications in UX content strategy or digital marketing. - 3-6 years of experience in content strategy, UX writing, or digital content creation. - Proven experience working on cross-functional teams in design, product, engineering, and marketing. - Strong understanding of UX principles, information architecture, and content design. - Familiarity with tag management systems and SEO best practices. - Proficiency with tools such as Figma, Content DAMs, Content Supply Chain systems, and Adobe Experience Manager (AEM). WHAT WILL GIVE YOU A COMPETITIVE EDGE: - Robust cross-functional collaboration skills. - Previous experience in retail, airline, or e-commerce design. - Knowledge in Adobe MarTech tools. - Strong knowledge in HTML, CSS, and Javascript. As a member of the Delta Technology Hub in Bangalore, your role will involve contributing directly to the objectives of a customer-focused, innovation-led, technology-enabled business. You will play a vital part in sustaining the company's long-term aspirations of delivering niche IP-intensive, high-value, and innovative solutions. Your responsibilities will include the following: - Strategic Content Design Implementation: - Advise on and implement visual systems for promotional pages and microsites in alignment with Delta's brand standards. - Maintain consistency in tone, imagery, copy, accessibility, and usability across digital experiences. - Content Experimentation Optimization: - Collaborate with marketers to test copy variations and persuasive language combinations for performance using tools like Persado. - Drive experimentation and optimization strategies for core landing pages to meet retailing needs. - Design System Advocacy: - Influence and champion the development of new design system components to enhance customer journeys and support inspirational content. - Ensure that content strategies are scalable and aligned with future UX system evolution. - Microsite Ownership: - Lead the end-to-end experience design and build of microsites, ensuring strategic alignment and high-quality execution. - Governance Alignment: - Align content strategies with Deltas UX content governance frameworks and systems. - Ensure all content adheres to accessibility standards and supports seamless contextual flows such as flight deals and travel inspiration. MINIMUM QUALIFICATIONS: - Possess a bachelor's degree in communications, Human-Computer Interaction (HCI), Design, Marketing, or a related field. - Certifications in UX content strategy or digital marketing. - 3-6 years of experience in content strategy, UX writing, or digital content creation. - Proven experience working on cross-functional teams in design, product, engineering, and marketing. - Strong understanding of UX principles, information architecture, and content design. - Familiarity with tag management systems and SEO best practices. - Proficiency with tools such as Figma, Content DAMs, Content Supply Chain systems, and Adobe Experience Manager (AEM). WHAT WILL GIVE YOU A COMPETITIVE EDGE: - Robust cross-functional collaboration skills. - Previous experience in retail, airline, or e-commerce design. - Knowledge in Adobe
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