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Role Overview: Delta Tech Hub is a pivotal part of Delta Air Lines, dedicated to delivering innovative solutions and enhancing customer experiences through technology. As a Content Strategist, you will play a crucial role in shaping visual systems, optimizing content, and driving customer engagement across digital platforms. Key Responsibilities: - Advise on and implement visual systems for promotional pages and microsites, ensuring alignment with Delta's brand standards. Maintain consistency in tone, imagery, copy, accessibility, and usability across digital experiences. - Collaborate with marketers and leverage tools like Persado to test copy variations and persuasive language combinations for performance. Drive experimentation and optimization strategies for core landing pages across retailing needs. - Influence and champion the development of new design system components to support inspirational content and enhance customer journeys. Ensure content strategies are scalable and aligned with future UX system evolution. - Lead the end-to-end experience design and build of microsites, ensuring strategic alignment and high-quality execution. - Align content strategies with Delta's UX content governance frameworks and systems. Ensure all content adheres to accessibility standards and supports seamless contextual flows (e.g., flight deals, travel inspiration). Qualifications Required: - Possess a bachelor's degree in communications, Human-Computer Interaction (HCI), Design, Marketing, or a related field. Certifications in UX, content strategy, or digital marketing. - 36 years of experience in content strategy, UX writing, or digital content creation. Proven experience working on cross-functional teams (design, product, engineering, marketing). - Experience with user-centered design and content testing methodologies. Strong understanding of UX principles, information architecture, and content design. - Familiarity with tag management systems to implement tracking without dev support. Familiarity with SEO best practices for content/site builds to drive visits and conversion. - Proficiency with tools such as Figma, Content DAMs, Content Supply Chain systems and Content Management systems (Adobe Experience Manager AEM). Strong communication skills, ability to provide feedback and share new recommendations with stakeholders. - Ability to translate complex ideas into clear, user-friendly content and excellent writing and editing skills tailored for digital experiences. Comfortable working in agile environments and managing multiple projects. - Understanding of user research and testing methodologies. Basic knowledge of web development technologies such as HTML, CSS, and JavaScript. - Understanding of web and mobile design guidelines, accessibility standards, and responsive design principles. Consistently prioritizes safety and security of self, others, and personal data. Embraces diverse people, thinking, and styles. Note: No additional details of the company were provided in the job description. Role Overview: Delta Tech Hub is a pivotal part of Delta Air Lines, dedicated to delivering innovative solutions and enhancing customer experiences through technology. As a Content Strategist, you will play a crucial role in shaping visual systems, optimizing content, and driving customer engagement across digital platforms. Key Responsibilities: - Advise on and implement visual systems for promotional pages and microsites, ensuring alignment with Delta's brand standards. Maintain consistency in tone, imagery, copy, accessibility, and usability across digital experiences. - Collaborate with marketers and leverage tools like Persado to test copy variations and persuasive language combinations for performance. Drive experimentation and optimization strategies for core landing pages across retailing needs. - Influence and champion the development of new design system components to support inspirational content and enhance customer journeys. Ensure content strategies are scalable and aligned with future UX system evolution. - Lead the end-to-end experience design and build of microsites, ensuring strategic alignment and high-quality execution. - Align content strategies with Delta's UX content governance frameworks and systems. Ensure all content adheres to accessibility standards and supports seamless contextual flows (e.g., flight deals, travel inspiration). Qualifications Required: - Possess a bachelor's degree in communications, Human-Computer Interaction (HCI), Design, Marketing, or a related field. Certifications in UX, content strategy, or digital marketing. - 36 years of experience in content strategy, UX writing, or digital content creation. Proven experience working on cross-functional teams (design, product, engineering, marketing). - Experience with user-centered design and content testing methodologies. Strong understanding o
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