Product Marketing

Role Overview: As a Senior Manager/ Associate Director - Product Marketing strategist at Doceree, you will lead product marketing initiatives across new and existing products. You will be responsible for driving the product positioning, product/sales pitch, and content strategy. Your role will involve providing GTM support, creating compelling messaging, supporting sales enablement, conducting market research, and running campaigns to generate qualified leads and enhance brand visibility. Collaboration with leadership and cross-functional teams is essential for this role. Key Responsibilities: - Own the strategic positioning, messaging architecture, and commercialization strategy for Doceree's product portfolio. - Define differentiated value propositions and market narratives aligning with customer needs, industry trends, and business objectives. - Develop marketing strategy for new/existing product launches, feature releases, market expansions, and strategic initiatives. - Lead primary and secondary market research to identify emerging market opportunities, customer needs, competitive threats, and whitespace opportunities. - Build strategic sales enablement programs to equip commercial teams with compelling narratives, competitive differentiation, customer insights, and value-selling frameworks. - Establish a formal competitive intelligence function to track competitor positioning, pricing models, product evolution, partnerships, acquisitions, and GTM strategies. - Lead cross-functional planning and alignment across Product, Sales, Growth, Customer Success, PR, and Executive Leadership teams. - Champion a data-driven culture by sharing insights, frameworks, best practices, and strategic recommendations to improve business outcomes. Qualifications Required: - 8+ years of experience in product marketing, preferably in healthtech, martech, or SaaS environments. - Excellent communication and storytelling skills. - Strong experience with sales enablement and B2B marketing materials. - Experience in market research and competitive analysis. - Ability to lead cross-functional collaboration and work effectively with the leadership team. - Self-starter who thrives in a fast-paced, global team environment. Company Details: Doceree is the world's only AI-powered Operating System for healthcare marketing. The company aims to improve healthcare by enabling more meaningful interactions with HCPs. With patented AI technology, Doceree brings deeper context to every HCP touchpoint in a privacy-compliant manner. Over the years, Doceree has earned four patents for innovation and won a Silver award at the Cannes Lions. The company operates in 25+ countries and collaborates with numerous pharma companies, media publications, EHR platforms, publisher networks, and hospitals worldwide. Doceree's core belief is in using technology to connect the fragmented healthcare ecosystem for better patient outcomes. Role Overview: As a Senior Manager/ Associate Director - Product Marketing strategist at Doceree, you will lead product marketing initiatives across new and existing products. You will be responsible for driving the product positioning, product/sales pitch, and content strategy. Your role will involve providing GTM support, creating compelling messaging, supporting sales enablement, conducting market research, and running campaigns to generate qualified leads and enhance brand visibility. Collaboration with leadership and cross-functional teams is essential for this role. Key Responsibilities: - Own the strategic positioning, messaging architecture, and commercialization strategy for Doceree's product portfolio. - Define differentiated value propositions and market narratives aligning with customer needs, industry trends, and business objectives. - Develop marketing strategy for new/existing product launches, feature releases, market expansions, and strategic initiatives. - Lead primary and secondary market research to identify emerging market opportunities, customer needs, competitive threats, and whitespace opportunities. - Build strategic sales enablement programs to equip commercial teams with compelling narratives, competitive differentiation, customer insights, and value-selling frameworks. - Establish a formal competitive intelligence function to track competitor positioning, pricing models, product evolution, partnerships, acquisitions, and GTM strategies. - Lead cross-functional planning and alignment across Product, Sales, Growth, Customer Success, PR, and Executive Leadership teams. - Champion a data-driven culture by sharing insights, frameworks, best practices, and strategic recommendations to improve business outcomes. Qualifications Required: - 8+ years of experience in product marketing, preferably in healthtech, martech, or SaaS environments. - Excellent communication and storytelling skills. - Strong experience with sales enablement and B2B marketing materials. - Experience in market research and competiti