Senior Manager/Associate Director - Product Marketing

As a Senior Manager/Associate Director in Product Marketing at Doceree, you will play a crucial role in leading product marketing initiatives for both new and existing products. Your responsibilities will include driving product positioning, creating compelling messaging, conducting market research, and supporting campaigns to generate leads and enhance brand visibility. Collaboration with leadership and cross-functional teams will be key in this role. - Own the strategic positioning, messaging architecture, and commercialization strategy for Doceree's product portfolio. - Define value propositions and market narratives aligning with customer needs and business objectives. - Develop marketing strategies for product launches, feature releases, and market expansions. - Create product adoption frameworks and growth strategies for market penetration and revenue impact. - Act as a strategic liaison between Product, Sales, Marketing, and Leadership to ensure alignment on product vision and market opportunities. In addition to the above responsibilities, you will lead market research initiatives to identify opportunities, customer insights, and competitive threats. You will also develop sales enablement programs, maintain sales assets, and drive revenue acceleration through strategic initiatives. Establishing competitive intelligence, market leadership, and cross-functional alignment will be vital aspects of this role. Qualifications Required: - 8+ years of experience in product marketing, preferably in healthtech, martech, or SaaS environments. - Strong communication skills and the ability to simplify complex products into compelling messages. - Experience in sales enablement, B2B marketing, cross-functional collaboration, and leadership engagement. - Proficiency in market research, competitive analysis, and a proactive approach in a fast-paced global environment. Doceree, as an organization, values diversity, equity, and inclusion. They provide competitive benefits including a generous leave policy, flexible working hours, performance-based bonuses, and healthcare benefits. Doceree's DEI vision is to create a culture of equal opportunity and non-discrimination based on various backgrounds. They are committed to fostering an inclusive environment through their 5C model and 4E's pledge. Take a step towards driving impactful product marketing strategies at Doceree, where passion and enthusiasm unite the team towards a shared vision of improving healthcare outcomes globally. As a Senior Manager/Associate Director in Product Marketing at Doceree, you will play a crucial role in leading product marketing initiatives for both new and existing products. Your responsibilities will include driving product positioning, creating compelling messaging, conducting market research, and supporting campaigns to generate leads and enhance brand visibility. Collaboration with leadership and cross-functional teams will be key in this role. - Own the strategic positioning, messaging architecture, and commercialization strategy for Doceree's product portfolio. - Define value propositions and market narratives aligning with customer needs and business objectives. - Develop marketing strategies for product launches, feature releases, and market expansions. - Create product adoption frameworks and growth strategies for market penetration and revenue impact. - Act as a strategic liaison between Product, Sales, Marketing, and Leadership to ensure alignment on product vision and market opportunities. In addition to the above responsibilities, you will lead market research initiatives to identify opportunities, customer insights, and competitive threats. You will also develop sales enablement programs, maintain sales assets, and drive revenue acceleration through strategic initiatives. Establishing competitive intelligence, market leadership, and cross-functional alignment will be vital aspects of this role. Qualifications Required: - 8+ years of experience in product marketing, preferably in healthtech, martech, or SaaS environments. - Strong communication skills and the ability to simplify complex products into compelling messages. - Experience in sales enablement, B2B marketing, cross-functional collaboration, and leadership engagement. - Proficiency in market research, competitive analysis, and a proactive approach in a fast-paced global environment. Doceree, as an organization, values diversity, equity, and inclusion. They provide competitive benefits including a generous leave policy, flexible working hours, performance-based bonuses, and healthcare benefits. Doceree's DEI vision is to create a culture of equal opportunity and non-discrimination based on various backgrounds. They are committed to fostering an inclusive environment through their 5C model and 4E's pledge. Take a step towards driving impactful product marketing strategies at Doceree, where passion and enthusiasm unite the team towards a shared vision of improvin