Product & Trade Marketing Manager

As a Manager - Product & Trade Marketing with our client, a leading integrated plumbing solutions provider expanding aggressively into the bathware segment, your role will focus on driving Product & Trade Marketing initiatives, with a strong emphasis on designing and executing dealer-distributor loyalty programs. Your contributions will be vital in enhancing channel engagement, boosting product penetration, and supporting Go-To-Market (GTM) strategies across India. Key Responsibilities: - Conceptualize and implement innovative dealer & distributor loyalty programs - Design reward structures including points, incentives, tier-based benefits, and experiential rewards - Drive adoption and engagement across channel partners - Monitor program performance, ROI, and continuously optimize - Develop and execute trade marketing initiatives to drive sell-through - Plan and execute seasonal schemes, incentive programs, and promotional campaigns - Strengthen dealer/distributor relationships and brand loyalty - Identify opportunities for dealer/distributor network expansion - Support onboarding and activation of new channel partners - Work closely with regional sales teams to increase market coverage - Drive product visibility and adoption, especially for new product lines (e.g., bathware segment) - Design trade-led campaigns to improve product mix and market share - Conduct product training and awareness programs for channel partners - Support GTM planning for new product launches - Align pricing, promotions, and channel schemes for effective rollout - Collaborate with sales, brand, and category teams for execution - Track key KPIs: dealer participation, scheme effectiveness, sales uplift - Use insights to refine trade marketing strategies - Manage budgets and ensure ROI-driven execution Candidate Profile: - MBA from premium B-schools (Tier 1 / Tier 2) with 25 years of experience in Trade Marketing, Channel Marketing / Loyalty Programs, FMCG, Building Materials, Consumer Durables, Pipes, Bathware, or Paints Mandatory Skills: - Proven experience in designing & launching channel loyalty programs - Strong understanding of the dealer-distributor ecosystem - Analytical mindset with data-driven decision-making - Excellent stakeholder management skills Preferred Skills: - Experience in B2B2C or distribution-led industries - Exposure to Product marketing / GTM strategy - Strong execution and problem-solving ability If you join our client, you will have the opportunity to work with a market-leading brand, in a high visibility role with direct business impact. You will be part of a fast-growing segment, especially in the bathware expansion, and gain strong leadership exposure with promising career growth prospects. As a Manager - Product & Trade Marketing with our client, a leading integrated plumbing solutions provider expanding aggressively into the bathware segment, your role will focus on driving Product & Trade Marketing initiatives, with a strong emphasis on designing and executing dealer-distributor loyalty programs. Your contributions will be vital in enhancing channel engagement, boosting product penetration, and supporting Go-To-Market (GTM) strategies across India. Key Responsibilities: - Conceptualize and implement innovative dealer & distributor loyalty programs - Design reward structures including points, incentives, tier-based benefits, and experiential rewards - Drive adoption and engagement across channel partners - Monitor program performance, ROI, and continuously optimize - Develop and execute trade marketing initiatives to drive sell-through - Plan and execute seasonal schemes, incentive programs, and promotional campaigns - Strengthen dealer/distributor relationships and brand loyalty - Identify opportunities for dealer/distributor network expansion - Support onboarding and activation of new channel partners - Work closely with regional sales teams to increase market coverage - Drive product visibility and adoption, especially for new product lines (e.g., bathware segment) - Design trade-led campaigns to improve product mix and market share - Conduct product training and awareness programs for channel partners - Support GTM planning for new product launches - Align pricing, promotions, and channel schemes for effective rollout - Collaborate with sales, brand, and category teams for execution - Track key KPIs: dealer participation, scheme effectiveness, sales uplift - Use insights to refine trade marketing strategies - Manage budgets and ensure ROI-driven execution Candidate Profile: - MBA from premium B-schools (Tier 1 / Tier 2) with 25 years of experience in Trade Marketing, Channel Marketing / Loyalty Programs, FMCG, Building Materials, Consumer Durables, Pipes, Bathware, or Paints Mandatory Skills: - Proven experience in designing & launching channel loyalty programs - Strong understanding of the dealer-distributor ecosystem - Analytical mindset with data-driven decis