Analytics & Insights Team Lead - Marketing

As the Analytics & Insights Team Lead at Google Operations Center, you will be leading a high-performing team of Specialists who are subject matter experts for all data-related aspects of email marketing campaigns. Your primary responsibility will be to ensure technical excellence in audience segmentation, pipeline maintenance, and data-driven storytelling. In addition to technical oversight, you will focus on people leadership, resource planning, and standardizing data practices to enhance operational maturity across the ACO organization. Responsibilities: - People Leadership: Formally manage a team of Analytics & Insights Specialists, including hiring, onboarding, performance management, and continuous coaching. - Data Governance & Quality: Establish and oversee standards for SQL scripting, audience validation, and data pipeline maintenance to ensure zero-error targeting sets. - Data Pipeline Engineering: Accountable for designing, maintaining, and optimizing end-to-end data pipelines, driving automation, and ensuring workflow integrity. - Strategic Stakeholder Partnership: Act as the primary contact for senior marketing and analytics stakeholders, influencing campaign strategy with data-backed recommendations. - Pipeline & Architecture Oversight: Manage data pipelines' integrity and scalability, driving adoption of advanced tools for efficient workflows. - Experimentation Strategy: Oversee experiment setups, ensure system behavior analysis, and align technical implementation with marketing objectives. - Advanced Analytics & Reporting: Lead development of reporting frameworks and executive-level dashboards, translating complex data into actionable insights. - Capacity & Resource Management: Prioritize requests, balance team workload, and ensure alignment with campaign priorities and deadlines. - Continuous Improvement: Identify gaps in data availability or process efficiency, implementing automated solutions and new analytical methodologies. Required Skills: - 8 years of experience in Data Analytics, Business Intelligence, or Marketing Operations. - 3 years of direct people management experience, leading technical teams. - Expert proficiency in SQL, building and maintaining complex data pipelines and audience segmentation logic. - Deep experience in data pipeline management, ingestion, transformation, and monitoring. - Exceptional communication skills to bridge technical processes with business goals. - Strong technical infrastructure experience with version control systems and IDEs. - Advanced data visualization skills using tools like Tableau, Looker, or Google-internal platforms. - Deep understanding of data pipelines' integration with Email Service Providers and Marketing Automation platforms. The job description does not include any additional details about the company. As the Analytics & Insights Team Lead at Google Operations Center, you will be leading a high-performing team of Specialists who are subject matter experts for all data-related aspects of email marketing campaigns. Your primary responsibility will be to ensure technical excellence in audience segmentation, pipeline maintenance, and data-driven storytelling. In addition to technical oversight, you will focus on people leadership, resource planning, and standardizing data practices to enhance operational maturity across the ACO organization. Responsibilities: - People Leadership: Formally manage a team of Analytics & Insights Specialists, including hiring, onboarding, performance management, and continuous coaching. - Data Governance & Quality: Establish and oversee standards for SQL scripting, audience validation, and data pipeline maintenance to ensure zero-error targeting sets. - Data Pipeline Engineering: Accountable for designing, maintaining, and optimizing end-to-end data pipelines, driving automation, and ensuring workflow integrity. - Strategic Stakeholder Partnership: Act as the primary contact for senior marketing and analytics stakeholders, influencing campaign strategy with data-backed recommendations. - Pipeline & Architecture Oversight: Manage data pipelines' integrity and scalability, driving adoption of advanced tools for efficient workflows. - Experimentation Strategy: Oversee experiment setups, ensure system behavior analysis, and align technical implementation with marketing objectives. - Advanced Analytics & Reporting: Lead development of reporting frameworks and executive-level dashboards, translating complex data into actionable insights. - Capacity & Resource Management: Prioritize requests, balance team workload, and ensure alignment with campaign priorities and deadlines. - Continuous Improvement: Identify gaps in data availability or process efficiency, implementing automated solutions and new analytical methodologies. Required Skills: - 8 years of experience in Data Analytics, Business Intelligence, or Marketing Opera