Product Marketing Manager - Hybrid and Flexible

Gushwork builds AI Agents that help small and medium businesses automate their entire inbound marketing stack from SEO and website content to reviews, blogs, and lead funnels. In plain English: we're replacing bloated marketing agencies with intelligent, always-on software. Small businesses don't have time for jargon. Your job is to make them instantly get what our AI agents can do for them and feel like they're missing out if they don't start today Ensure consistency of narrative across all touchpoints (website, pricing, decks, emails, content) Be responsible for launch strategy end-to-end messaging, creative, collateral, campaigns, landing pages, and internal training Create and maintain messaging systems so SDRs, AEs, marketing, and campaigns are fully aligned Work with RevOps / Growth to A/B test messaging, pricing, and website copy; analyze funnel performance and iterate Market Insight & Research Become deeply attuned to SMB psychology: how they evaluate, buy, trust, and adopt software Conduct competitive analysis, agency-alternatives research, win/loss studies, and trend scans to discover whitespace Translate customer interviews, churn data, and usage signals into sharper positioning and messaging 36+ years of experience in B2B SaaS / tech, ideally with SMB-focused or hybrid business models Experience with analytics, A/B testing, cohort analysis, funnel optimizationStrong curiosity, data-driven mindset, and ability to work in ambiguityCreative taste you can sense when copy or design 'clicks'Experience in AI / automation / marketing techPrior experience doing launches end-to-end in a growth phase Experience with marketing analytics tools, experimentation platforms You'll have visibility, influence, and opportunity to shape company-wide strategy, branding, and messaging direction Competitive base salary + performance-based bonus Access to all the tools, software, and resources (analytics, content, experiments, design, etc.) Budget for professional development courses, books, conferences Health benefits, flexible time off, wellness programs We're building a category around AI-driven inbound growth for SMBs, and you'll be the one defining it. You'll craft the voice, shape the brand, and make sure every launch from pricing to product feels electric, not generic We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. If you would like more information about how your data is processed, please contact us. .