Deputy Manager, Product Marketing

As a Product Marketing Manager for the AI Advisory services, you will play a crucial role in developing and executing the product marketing strategy. Your responsibilities will include: - Developing and refining the product marketing strategy for AI Advisory services, enhancing the AI narrative, messaging, and market positioning through go-to-market and experiential campaigns. - Leading end-to-end product pre-launch and launch planning, working with cross-functional teams to prioritize milestones and ensure alignment. - Creating clear and compelling positioning and messaging frameworks, GTM materials, and conceptual/demo videos showcasing how AI Advisory drives value stream innovation. - Planning, executing, and optimizing integrated marketing campaigns across various channels to drive demand generation, accelerate pipeline, and increase product adoption. - Developing and owning the ABM strategy for strategic accounts and partners, maximizing engagement and influence through tailored programs. - Measuring and reporting on marketing and GTM program performance, evaluating campaign effectiveness, and providing data-driven insights for improvement. - Tracking AI industry trends, analyzing reports, and performing competitive analysis to inform GTM strategy, positioning, and product development. - Developing and maintaining product website content, sales enablement tools, and all GTM materials to support internal teams and customer-facing initiatives. Qualifications required for this role: - 8+ years of B2B marketing and product marketing experience in high-growth SaaS or enterprise software companies. - Proven track record in creating and executing successful product marketing strategies and go-to-market plans, including product launches. - Strong analytical skills for market research, competitive analysis, and customer insights to drive strategy. - Expertise in positioning, messaging, and value proposition development. - Experience in sales enablement, developing collateral, training, and tools to support revenue growth. - Ability to track and measure marketing success metrics, including impact on pipeline, revenue, and GTM ROI. - Strong project management skills to handle multiple projects simultaneously. - Effective at building cross-functional relationships, influencing stakeholders, with excellent communication, presentation, and interpersonal skills. - Experience managing external agencies to produce high-quality marketing materials and programs. - Ability to excel in fast-moving, dynamic environments, applying creative and innovative problem-solving skills. - Degree in Marketing, Business Administration; MBA preferred. As a Product Marketing Manager for the AI Advisory services, you will play a crucial role in developing and executing the product marketing strategy. Your responsibilities will include: - Developing and refining the product marketing strategy for AI Advisory services, enhancing the AI narrative, messaging, and market positioning through go-to-market and experiential campaigns. - Leading end-to-end product pre-launch and launch planning, working with cross-functional teams to prioritize milestones and ensure alignment. - Creating clear and compelling positioning and messaging frameworks, GTM materials, and conceptual/demo videos showcasing how AI Advisory drives value stream innovation. - Planning, executing, and optimizing integrated marketing campaigns across various channels to drive demand generation, accelerate pipeline, and increase product adoption. - Developing and owning the ABM strategy for strategic accounts and partners, maximizing engagement and influence through tailored programs. - Measuring and reporting on marketing and GTM program performance, evaluating campaign effectiveness, and providing data-driven insights for improvement. - Tracking AI industry trends, analyzing reports, and performing competitive analysis to inform GTM strategy, positioning, and product development. - Developing and maintaining product website content, sales enablement tools, and all GTM materials to support internal teams and customer-facing initiatives. Qualifications required for this role: - 8+ years of B2B marketing and product marketing experience in high-growth SaaS or enterprise software companies. - Proven track record in creating and executing successful product marketing strategies and go-to-market plans, including product launches. - Strong analytical skills for market research, competitive analysis, and customer insights to drive strategy. - Expertise in positioning, messaging, and value proposition development. - Experience in sales enablement, developing collateral, training, and tools to support revenue growth. - Ability to track and measure marketing success metrics, including impact on pipeline, revenue, and GTM ROI. - Strong project management skills to handle multiple projects simultaneously. - Effective at building cross-functional relationships, influencing stakeholders,