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About the role
Description and Requirements Partner with offering leads to define and position new and existing solutions enabled by hybrid cloud and AI infrastructure. Develop strategies and plans to rapidly launch and market integrated solutions, services, and capabilities enabled by hybrid cloud and AI infrastructure. Create and maintain content to engage customers across touchpoints, including development of message houses, customer presentations, brochures, FAQs, video scripts, web content, etc. Develop thought leadership positioning Lenovo as a market leader in hybrid cloud and AI infrastructure services and solutions. Partner with product development / management on roadmap execution, including the launch and rollout of new solutions (and eventual withdrawal). Build and execute joint solutions marketing plans with strategic partners. Understand and provide counsel on trends in hybrid cloud and AI workloads, customer requirements, usage, and buying behavior, as well as the competitive landscape. Develop revenue-driving programs, campaigns, and marketing activities. Effectively manage a marketing budget and agencies. Key Deliverables Comprehensive solutions marketing and enablement plans anchored in deep hybrid cloud and multi-cloud product marketing experience Compelling value props, bold statements, and messaging differentiation Impactful solution launches, plus ongoing ownership and amplification Measurement and reporting on marketing activities and programs (ROI) Key Success Metrics Successful offering introduction and rollout (time to revenue, launch success, stakeholder feedback) Regular marketing performance metrics and KPIs (product adoption, lead generation, market impact) Proactive and credible marketing counsel to offering leads and development teams on effective positioning and differentiation strategies Consistent adherence to offering development and marketing governance guidelines Balanced marketing budget Interfaces with Cross-Functional Teams Primary stakeholders: Hybrid AI Solutions Marketing Team & Offering Leads Corporate Marketing (AR, events, PR/comms, brand, web, social media) Geos Marketing and Sales (NA, LA, EMEA, and AP) Marketing and sales enablement teams across business groups Customers and partners Position Requirements 10+ years of B2B product marketing experience in the technology sector, including at least five years in hybrid cloud services and solutions AI solutions experience a plus Experience launching and managing solutions through the lifecycle Experience co-developing and jointly executing on marketing strategies with partners Track record of engaging global audiences and matrix teams Entrepreneurial mindset with the ability to navigate ambiguity and thrive in challenging situations Outstanding writing, content development, and editing skills with the ability to communicate simply and authentically Professional presentation and proven stakeholder management expertise Experience leveraging AI tools to improve content quality, efficiency, and innovation Degree level qualification in marketing, journalism, or equivalent
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