Product Marketing Manager - Inbound Growth

As a Product Marketing Manager Inbound Growth, your primary responsibility will be to build and own the end-to-end inbound funnel for North America from scratch. This role is focused on driving qualified pipeline through inbound channels, emphasizing on building and optimizing the inbound funnel stages to improve conversion rates. Key Responsibilities: - Inbound Funnel Ownership: - Build and own the full inbound funnel for North America. - Define and optimize funnel stages: Visitor Lead MQL SQL Pipeline. - Improve conversion rates across all funnel stages. - Demand Generation: - Drive inbound pipeline through SEO, content, webinars, and email nurturing. - Build repeatable inbound programs generating qualified enterprise leads. - Ensure demand gen efforts are tied to pipeline outcomes. - Content & Messaging: - Create high-intent content: landing pages, solution pages, case studies, and comparison content. - Translate product capabilities into clear North American buyer-focused messaging. - Funnel Optimization & Analytics: - Track and improve: - Traffic Lead conversion - Lead MQL conversion - MQL SQL conversion - Pipeline contribution - Run A/B tests across messaging, pages, and campaigns. - Identify and fix funnel drop-offs. - Sales & SDR Alignment: - Define MQL/SQL criteria with Sales teams. - Improve lead quality and pipeline acceptance rate. - Support inbound lead conversion with sales enablement assets. - MarTech & Automation: - Work with tools like Salesforce, HubSpot/Marketo, GA4, and Ads, Social Media etc. - Build lead scoring and nurturing workflows. - Use AI tools to scale content and campaign execution. Qualifications Required: - 35 years in B2B SaaS marketing / Product Marketing / Growth Marketing. - Proven experience building or scaling inbound funnels. - Strong understanding of SaaS funnel metrics and conversion optimization. - Experience targeting North American enterprise buyers. - Hands-on experience with SEO, content marketing, and marketing automation tools. - Strong writing and analytical skills. - Ability to work in a zero-to-one, builder environment. Join this role to build an inbound growth engine from scratch, enjoy high ownership with direct CEO visibility, shape North America SaaS GTM motion, and work on an AI-powered Revenue Intelligence platform. As a Product Marketing Manager Inbound Growth, your primary responsibility will be to build and own the end-to-end inbound funnel for North America from scratch. This role is focused on driving qualified pipeline through inbound channels, emphasizing on building and optimizing the inbound funnel stages to improve conversion rates. Key Responsibilities: - Inbound Funnel Ownership: - Build and own the full inbound funnel for North America. - Define and optimize funnel stages: Visitor Lead MQL SQL Pipeline. - Improve conversion rates across all funnel stages. - Demand Generation: - Drive inbound pipeline through SEO, content, webinars, and email nurturing. - Build repeatable inbound programs generating qualified enterprise leads. - Ensure demand gen efforts are tied to pipeline outcomes. - Content & Messaging: - Create high-intent content: landing pages, solution pages, case studies, and comparison content. - Translate product capabilities into clear North American buyer-focused messaging. - Funnel Optimization & Analytics: - Track and improve: - Traffic Lead conversion - Lead MQL conversion - MQL SQL conversion - Pipeline contribution - Run A/B tests across messaging, pages, and campaigns. - Identify and fix funnel drop-offs. - Sales & SDR Alignment: - Define MQL/SQL criteria with Sales teams. - Improve lead quality and pipeline acceptance rate. - Support inbound lead conversion with sales enablement assets. - MarTech & Automation: - Work with tools like Salesforce, HubSpot/Marketo, GA4, and Ads, Social Media etc. - Build lead scoring and nurturing workflows. - Use AI tools to scale content and campaign execution. Qualifications Required: - 35 years in B2B SaaS marketing / Product Marketing / Growth Marketing. - Proven experience building or scaling inbound funnels. - Strong understanding of SaaS funnel metrics and conversion optimization. - Experience targeting North American enterprise buyers. - Hands-on experience with SEO, content marketing, and marketing automation tools. - Strong writing and analytical skills. - Ability to work in a zero-to-one, builder environment. Join this role to build an inbound growth engine from scratch, enjoy high ownership with direct CEO visibility, shape North America SaaS GTM motion, and work on an AI-powered Revenue Intelligence platform.