Senior Marketo Technical Analyst / Solutions Engineer

As a technically minded Marketo professional, you will be responsible for collaborating directly with a US based financial services companys Marketing Head and business stakeholders. Your primary focus will be on utilizing your hands-on experience with Marketo in a production environment to facilitate discussions on lead management, lead scoring, smart campaigns, program structures, segmentation, forms, landing pages, reporting, and integrations. Core Responsibilities: - Act as the primary technical partner for the Marketing Head and business stakeholders to translate marketing strategies into executable Marketo solutions. - Own the technical setup of Marketo core functions such as lead lifecycle management, behavioural lead scoring, smart campaigns, and automated nurturing. - Manage the bi-directional Salesforce-Marketo sync across core objects, ensuring precise field mapping and data normalization. - Partner with engineering teams to oversee Marketo data exchanges with custom web applications using REST APIs, JSON, and webhooks. - Build and optimize operational marketing assets like smart forms, landing pages, email programs, and scalable program templates. - Lead the resolution of Marketo operational issues and sync errors while establishing data-driven reporting for marketing performance. - Serve as the critical bridge connecting marketing leadership, business users, and backend development teams to align goals and technical execution. Required Skills: Marketo Experience - Hands-on experience with Adobe Marketo Engage in a production environment. - Strong understanding of Marketo architecture and data model. - Experience with Smart Campaigns, Smart Lists, Programs, Program Statuses, and Lead Lifecycle Management. - Proficiency in Lead Scoring, Lead Nurturing, Forms, Landing Pages, and Email Programs. - Troubleshooting expertise in Marketo operational issues. - Supporting marketing teams and business users effectively. CRM & Integration Knowledge - Understanding of Marketo REST APIs and integration capabilities. - Knowledge of data exchange between Marketo and Salesforce. - Familiarity with lead synchronization, field mapping, and data normalization. - Experience with custom web applications exchanging data with Marketo. - Participation in integration discussions with engineering teams. - Proficiency in REST APIs, JSON, and webhooks. Salesforce Knowledge - Understanding of Salesforce CRM objects like Leads, Contacts, Accounts, Opportunities, and Campaigns. - Experience in environments integrating Salesforce and Marketo. - Ability to troubleshoot common Salesforce-Marketo synchronization issues. Business & Communication Skills - Direct collaboration with Leadership, Marketing Head, and business stakeholders. - Strong communication and requirement-gathering capabilities. - Skill in translating business requirements into Marketo solutions. - Coordinating between client stakeholders and development teams efficiently. - Strong problem-solving and analytical skills. Nice to have: - Experience in the Financial Services industry. - Background in Marketing Operations or Revenue Operations. - Adobe Marketo certifications. - Salesforce administration experience. - Exposure to CRM integrations and middleware platforms. Qualifications: - B.Tech / BE / M.Tech / M.E / MCA, in Computer Science or a related technical field. - 5+ years of overall experience with 2+ years of hands-on Marketo experience preferred. - Proficiency in verbal and written communication. As a technically minded Marketo professional, you will be responsible for collaborating directly with a US based financial services companys Marketing Head and business stakeholders. Your primary focus will be on utilizing your hands-on experience with Marketo in a production environment to facilitate discussions on lead management, lead scoring, smart campaigns, program structures, segmentation, forms, landing pages, reporting, and integrations. Core Responsibilities: - Act as the primary technical partner for the Marketing Head and business stakeholders to translate marketing strategies into executable Marketo solutions. - Own the technical setup of Marketo core functions such as lead lifecycle management, behavioural lead scoring, smart campaigns, and automated nurturing. - Manage the bi-directional Salesforce-Marketo sync across core objects, ensuring precise field mapping and data normalization. - Partner with engineering teams to oversee Marketo data exchanges with custom web applications using REST APIs, JSON, and webhooks. - Build and optimize operational marketing assets like smart forms, landing pages, email programs, and scalable program templates. - Lead the resolution of Marketo operational issues and sync errors while establishing data-driven reporting for marketing performance. - Serve as the critical bridge connecting marketing leadership, business users, and backend development teams to align goals and