Senior Web Analytics & Customer Experience (CX) Consultant

Senior Web Analytics & Customer Experience (CX) Consultant

Location: Miami, FL (Hybrid – onsite a few days per week)

Contract (no c2c)

Role Summary

We are seeking a highly skilled Senior Web Analytics & Customer Experience (CX) Consultant to support our banking client in Miami on a contract basis. This role will focus on leveraging digital analytics to enhance customer experience, optimize digital journeys, and drive data-informed decision-making.

The ideal candidate is a data-driven professional with deep expertise in web analytics, strong business acumen, and the ability to translate insights into impactful recommendations across digital platforms.

Key Responsibilities:

• Analyze digital customer journeys, funnels, and user behavior to identify trends, friction points, and optimization opportunities

• Define, track, and report on CX metrics and KPIs to measure digital performance and customer engagement

• Translate complex data into clear, actionable insights for business, product, marketing, and UX teams

• Develop and maintain executive dashboards and reports using BI tools such as Looker Studio, Tableau, or Power BI

• Lead or support web analytics implementations, including tagging strategies and event tracking

• Partner cross-functionally with UX, Product, Marketing, and Business teams to drive data-backed optimization initiatives

• Identify and recommend improvements to enhance conversion rates and overall digital experience

Qualifications

• • 6+ years of experience in Digital Analytics, Web Analytics, or CX Analytics

• • Strong expertise with Google Analytics 4 (GA4) or similar.

• • Experience analyzing customer journeys, digital funnels, user behavior, and conversion optimization

• • Ability to define and monitor CX metrics and KPIs

• • Strong analytical skills and experience translating data into actionable business insights

• • Experience creating dashboards and executive reporting using Looker Studio, Power BI, Tableau, or similar BI tools

• • Experience working with web analytics implementations, tagging strategies, and event tracking

• • Ability to identify friction points and opportunities to improve digital customer experiences

• • Ability to work closely with UX, Product, Marketing, and Business teams to translate insights into recommendations and optimization initiatives

Preferred Qualifications

• • Experience in banking, financial services, or highly regulated industries

• • Experience with Google Analytics or Adobe analytics, Google Tag Manager (GTM), Looker, Contentsquare, Hotjar, FullStory, or similar platforms

• • Familiarity with conversion rate optimization (CRO) and experimentation programs

• • Working knowledge of SQL for data analysis