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About the role
Own pattern.com and all marketing web properties globally: architecture, performance, CMS, conversion optimization, and a forward-looking product roadmap aligned to pipeline goals across all regions
Lead the MarTech strategy that supports all marketing initiatives, anchored in integrating the marketing stack into Salesforce. Evaluate, rationalize, and own every tool, from marketing automation to analytics and emerging platforms, including make-vs-buy decisions and vendor negotiations. Partner with Revenue Operations as the marketing technology lead, owning the operational sync between marketing systems and Salesforce so leads, scoring, and campaign data flow cleanly and the funnel runs end to end
Own the technical SEO and GEO infrastructure that makes Pattern discoverable in both traditional search and AI-powered engines (ChatGPT, Claude, Gemini), including Core Web Vitals, structured data, schema markup, and global multi-region configuration
Build and maintain the full measurement stack: tag management, conversion APIs, server-side tracking, UTM governance, and attribution modeling that connects spend to pipeline
Write code alongside the development team on frontend, backend, and integration challenges using modern tooling and AI-assisted development workflows
Manage and grow a distributed development team including a Lead Technologist and Testing and Optimization Manager, setting engineering standards, sprint priorities, and code review culture
Build and manage a systematic A/B testing and CRO program across the website, landing pages, and email, using behavioral analytics alongside quantitative data to prioritize conversion opportunities
Partner with Content and Demand teams to scale AI-powered workflows: automated content pipelines, LLM integrations, and n8n automations that increase throughput without proportional headcount growth
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