Source description
About the role
Were Pentland Brands: a global family business behind some of the worlds most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego. Design cycling apparel built for movement, endurance and the ride ahead. At Pentland Brands, every role helps move our brands forward. Whether youre supporting our people, improving our systems, growing our commercial performance, strengthening operations or shaping better ways of working, your impact reaches across a portfolio of iconic brands used by consumers around the world. The Senior Lead Business Analyst for Digital Solutions bridges business needs and technology solutions, combining strong stakeholder partnership with hands-on engagement in digital systems. They work closely with stakeholders to understand requirements, analyse processes, and translate insights into clear, actionable outcomes. What youll be doing: Own and translate business and product requirements into deliverable solutions - Partner with the Product Owner and SBA manager to understand product roadmaps and priorities. - Understand business user pain points and operational barriers, and propose pragmatic technical solutions to address them. - Translate business needs into clear user stories (or bugs), acceptance criteria, and functional specifications. Act as the liaison between business stakeholders and both internal development teams and external SaaS and technology partners. - Lead the analysis approach for more complex or cross-functional initiatives, ensuring requirements are well understood, appropriately challenged, and aligned to wider business and technology objectives. - Support other Senior Business Analysts in shaping requirements, improving story quality, and applying consistent analysis standards across the team. Drive delivery and backlog execution across digital platforms - Own and manage the product backlog, including prioritisation and refinement - Assign and track work in Jira, supporting developers through clear requirements. - Monitor delivery progress, proactively resolve blockers, identify and communicate risks, and propose mitigation strategies to ensure outcomes meet agreed scope and timelines - Lead stand-ups and refinement sessions, nurture team on good practice, ensure all voices are heard and encourage inclusive participation. - Act as an escalation point for delivery risks, blockers, scope ambiguity, and priority conflicts, ensuring issues are resolved or escalated appropriately and in a timely way. - Provide clear, concise delivery updates to senior leaders, translating complex detail into meaningful progress, risks, dependencies, options, and recommendations. - Support planning and prioritisation across multiple workstreams, helping ensure team capacity is focused on the highest-value outcomes. Provide hands-on technical analysis, troubleshooting, and operational support - Act as first-line technical support for business-as-usual issues, ensuring support desk tickets are resolved or appropriately translated into user stories or bugs. - Investigate and diagnose issues by working directly with files, data outputs, logs, and platform configurations. - Own issues end-to-end, coordinating fixes and engaging the appropriate internal teams and external partners as required to achieve timely resolution. - Lead the resolution of complex, high-impact, or recurring operational issues, ensuring root causes are understood, corrective actions are agreed, and preventative improvements are identified. - Guide and support other Business Analysts in complex investigations, helping them build confidence in technical analysis, stakeholder management, and issue resolution. Ensure data quality and platform integrity across systems - Support data quality, accuracy, and consistency across multiple systems, including (but not limited to) SAP, Hybris, and Elastic (ElasticSuite by EmeraldX). - Use data-led analysis to inform decisions and recommend improvements to data feeds, processing timings, and integrations, benefiting both IT teams and business users. - Collaborate with cross-functional teams including (but not limited to) Master Data, Pricing, Merchandising, SAP Integration, and Customer Operations to resolve, prevent, and reduce recurring data issues. - Champion data quality and platform integrity across digital solutions, ensuring recurring themes are surfaced to the right forums and translated into practical improvement activity. - Influence stakeholders across business and technology teams to agree ownership, priorities, and sustainable fixes for systemic data or integration issues. Enable continuous improvement, testing, and knowledge sharing - Define and execute test scenarios, including user acceptance testing (UAT) and regression testing, to ensure solutions meet agreed requirements. - Create, maintain, and share clear documentation in .
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