Adobe Journey Optimizer Solution Architect

Client: TCS | Engagement: Full-time | Work mode: ONSITE | Experience: 8-10 | Publisher job id: JOB-000412

Role Overview

This role focuses on leading the solution design and implementation for Adobe Journey Optimizer (AJO), including its integration with Adobe Experience Platform (AEP) and Real-Time CDP. Key responsibilities involve defining data schemas, optimizing cloud data warehouses for AJO activation, and scaling customer journeys for enhanced personalization and data flow validation. Key Responsibilities: Lead Adobe Journey Optimizer (AJO) solution design and platform configuration, including offers, decisioning rules, triggers, and journeys. Integrate AJO with Adobe Experience Platform (AEP) and Real-Time CDP. Define XDM schemas, manage identity stitching, and develop real-time event models and customer attributes. Partner with Data Engineering teams to optimize cloud data warehouses, such as Snowflake, for effective AJO activation. Upgrade and scale customer journeys to improve personalization, ensuring validation of data flows and integration processes. Collaborate cross-functionally with Email Operations, Marketing Operations, Martech, CRM, Legal, and Brand teams. Create comprehensive documentation for platform configurations, use case mappings, and Quality Assurance plans. Required Skills: Proficiency in Adobe Journey Optimizer (AJO). Strong background in Solution Architecture & Implementation. Experience with Adobe Experience Platform (AEP) and Real-Time CDP. Expertise in platform configuration, including offers, decisioning rules, triggers, and journeys. Ability to define XDM schemas, manage identity stitching, and develop real-time event models and customer attributes. Experience in integrating and optimizing cloud data warehouses like Snowflake for AJO activation. Qualifications: 8-10 years of relevant experience.