Product Manager - Digital

As an ideal candidate for the role, you will be accountable for the products' demand generation and revenue realization. Your primary responsibility will involve designing programs and campaigns to boost user engagement and usage. You will also be responsible for ensuring product adoption and usage by the intended users. It will be essential for you to track and analyze product usage to improve the overall user experience and uncover new use cases. Additionally, you will play a crucial role in supporting continued product development initiatives. Your preferred qualifications and experience should include a Masters degree in Business Administration, Product Management, or Marketing Management. You should have a good exposure to digital marketing and a solid understanding of relevant frameworks. Previous independent experience in handling key result areas (KRA) to drive adoption and usage of products will be highly valued. Moreover, having digital product management experience in the BFSI and insurance domains, along with hands-on experience in campaign design and management to drive product usage and adoption, will be beneficial for this role. Furthermore, your ability to work effectively with cross-functional teams, coupled with strong analytical skills, will be critical for success in this position. You should also possess excellent written and verbal communication skills for effective collaboration and presentation of ideas. Strong project management skills, including the ability to create detailed action plans and track their execution, will be essential in meeting the objectives of this role. As an ideal candidate for the role, you will be accountable for the products' demand generation and revenue realization. Your primary responsibility will involve designing programs and campaigns to boost user engagement and usage. You will also be responsible for ensuring product adoption and usage by the intended users. It will be essential for you to track and analyze product usage to improve the overall user experience and uncover new use cases. Additionally, you will play a crucial role in supporting continued product development initiatives. Your preferred qualifications and experience should include a Masters degree in Business Administration, Product Management, or Marketing Management. You should have a good exposure to digital marketing and a solid understanding of relevant frameworks. Previous independent experience in handling key result areas (KRA) to drive adoption and usage of products will be highly valued. Moreover, having digital product management experience in the BFSI and insurance domains, along with hands-on experience in campaign design and management to drive product usage and adoption, will be beneficial for this role. Furthermore, your ability to work effectively with cross-functional teams, coupled with strong analytical skills, will be critical for success in this position. You should also possess excellent written and verbal communication skills for effective collaboration and presentation of ideas. Strong project management skills, including the ability to create detailed action plans and track their execution, will be essential in meeting the objectives of this role.