Marketing Engineer

Own the martech stack

Own the marketing automation platform end-to-end including lead lifecycle, scoring, routing, suppression, deliverability, compliance. Example tools in the platform include Claude, HubSpot, Demandbase, Salesforce, Clay, Google Analytics, Gong, and more.

Work with RevOps and Growth Marketing to optimize the integrations between Marketing and Salesforce: keep the data flowing, the handoffs clean, and the attribution honest.

Lead vendor evaluations, rationalize the stack, and build vs. buy where it matters.

Build an AI-powered marketing knowledge-base for Samba employees to find materials and ask questions.

Build the website and the experimentation surface

Engineering ownership of samba.com including performance, AEO/GEO/SEO optimization, accessibility, and the component system.

Run a real A/B testing program on landing pages, forms, and conversion paths.

Make it possible for Growth Marketing to ship a campaign landing page in hours, not days.

Make the marketing data trustworthy

Own marketing's tracking plan and the events that flow into the data warehouse.

Build and maintain the dashboards leadership uses to run the business including pipeline, channel ROI, content performance, funnel health.

Partner with Data Science and RevOps so the numbers in our exec deck, in Salesforce, and in the warehouse all agree.

Enable the Marketing team to push the AI frontier

Ensure marketers on the team are on the cutting edge of AI, prompt-engineering campaigns, testing agents, and shipping AI-powered work.

Turn what a sharp marketer created into the tool the whole team uses (ex: Claude skills, plugins, etc), internal apps that get adopted because they're better, not because they're mandated.

Be the technical force multiplier that enables the Marketing team to increase production