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About the role
You are a highly skilled Lead WordPress Developer with a focus on UI/UX and Conversion Rate Optimization. Your role involves driving the development of scalable, high-performance, and conversion-focused web experiences by providing technical leadership, design thinking, and execution excellence. Key Responsibilities: - Lead the development of custom WordPress themes and plugins - Own end-to-end project deliveryplanning, scoping, prioritization, timelines, and stakeholder communication - Translate UI/UX designs, wireframes, and prototypes into high-quality, responsive interfaces - Partner with design teams to enhance usability, interaction design, and user journeys - Ensure performance, accessibility (WCAG), SEO, AEO, GEO, LLMO, and Core Web Vitals compliance - Drive design system consistency and frontend best practices - Manage multiple projects, identify risks, and ensure on-time delivery - Conduct code reviews, enforce standards, and mentor junior developers - Collaborate cross-functionally with marketing, SEO, AEO, GEO, LLMO, and content teams for campaign execution - Integrate third-party tools, APIs, and marketing automation platforms Required Skills & Qualifications: - 7+ years of experience in WordPress development, with 23+ years in a lead role - Strong expertise in HTML5, CSS3, JavaScript (ES6+), and modern frontend practices - Proven experience building custom WordPress themes (without heavy reliance on page builders) - Deep understanding of UI/UX principles, usability, and interaction design - Hands-on experience with Figma, Adobe XD, or Sketch - Strong knowledge of responsive design, accessibility (WCAG), and performance optimization - Familiarity with SEO, AEO, GEO, LLMO best practices, and Core Web Vitals - Experience with Git, CI/CD workflows, and Agile/Scrum methodologies - Strong project management skillsplanning, prioritization, and execution - Excellent communication, stakeholder management, and cross-functional collaboration skills Good to Have: - Experience with Headless WordPress (React / Next.js) - Exposure to conversion rate optimization (CRO) and A/B testing - Knowledge of analytics tools (GA4, Hotjar, etc.) - Experience working on B2B or high-traffic marketing websites You are expected to be a blend of developer, UX thinker, and project leader with a strong ownership mindset. Your role requires high attention to detail across code quality and user experience, along with the ability to translate business goals into intuitive digital experiences. You are a highly skilled Lead WordPress Developer with a focus on UI/UX and Conversion Rate Optimization. Your role involves driving the development of scalable, high-performance, and conversion-focused web experiences by providing technical leadership, design thinking, and execution excellence. Key Responsibilities: - Lead the development of custom WordPress themes and plugins - Own end-to-end project deliveryplanning, scoping, prioritization, timelines, and stakeholder communication - Translate UI/UX designs, wireframes, and prototypes into high-quality, responsive interfaces - Partner with design teams to enhance usability, interaction design, and user journeys - Ensure performance, accessibility (WCAG), SEO, AEO, GEO, LLMO, and Core Web Vitals compliance - Drive design system consistency and frontend best practices - Manage multiple projects, identify risks, and ensure on-time delivery - Conduct code reviews, enforce standards, and mentor junior developers - Collaborate cross-functionally with marketing, SEO, AEO, GEO, LLMO, and content teams for campaign execution - Integrate third-party tools, APIs, and marketing automation platforms Required Skills & Qualifications: - 7+ years of experience in WordPress development, with 23+ years in a lead role - Strong expertise in HTML5, CSS3, JavaScript (ES6+), and modern frontend practices - Proven experience building custom WordPress themes (without heavy reliance on page builders) - Deep understanding of UI/UX principles, usability, and interaction design - Hands-on experience with Figma, Adobe XD, or Sketch - Strong knowledge of responsive design, accessibility (WCAG), and performance optimization - Familiarity with SEO, AEO, GEO, LLMO best practices, and Core Web Vitals - Experience with Git, CI/CD workflows, and Agile/Scrum methodologies - Strong project management skillsplanning, prioritization, and execution - Excellent communication, stakeholder management, and cross-functional collaboration skills Good to Have: - Experience with Headless WordPress (React / Next.js) - Exposure to conversion rate optimization (CRO) and A/B testing - Knowledge of analytics tools (GA4, Hotjar, etc.) - Experience working on B2B or high-traffic marketing websites You are expected to be a blend of developer, UX thinker, and project leader with a strong ownership mindset. Your role requires high attention to detail across code quality and user experience, along with the abil
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