Source description
About the role
TCS Inviting Applications For The Role: Marketo+ Adobe Journey optimizer Exp:4-12yrs Location: delhi Weekend Walkin drive 25-Jul-26 Time: 9am-12:30pm SPOC: Aaliya Khan Strong background managing marketing technology and marketing automation. Experience rolling out new MarTech is a plus Certified Marketo expertise : Experience with hands-on administration, configuration and production in Marketo Knowledge of Salesforce or Dynamics and other marketing automation point solution integrations Strong analytical skills. Ability to build, analyse and report operational metrics Strong written and verbal communicator, highly articulate, makes arguments in a compelling manner Comfortable working in a complex technical environment in a highly matrixed organization Ability to summarize and present technical concepts to non-technical audiences Architect, design, and implement multi-channel customer journeys leveraging AJO capabilities for personalized and scalable B2B engagement. • Lead integration efforts between AJO, AEP, Marketo, Salesforce, and Dynamics, defining data schemas, APIs, and workflows to ensure seamless connectivity. • Manage migration projects from legacy marketing automation tools to AJO, including audience migration, data model mapping, and journey re-creation. • Design and implement advanced audience segmentation and real-time orchestration using event-based triggers, attributes, and decisioning frameworks.
More at Tata Consultancy Services